Double-dipping exposes reputation risk in blurred boundaries of PR and journalism
PR Conversations
JANUARY 20, 2015
For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. One could hypothesize questions 1 and 2 were debated at both the TV network and the newspaper.). Transparency helps—but it’s not enough.
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