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6 Research-Based Insights About Viral Content

Cision

For me, Berger’s research is far more actionable and thoughtful than 99 percent of the stuff that’s been written about viral content, so I wanted to find out who else is researching virality and what we can learn from their insight. What Makes Online Content Viral? Journal Of Marketing Research (JMR) , 49 (2), 192-205.

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Women and the Election Newscycle – Is 26% On-Air Enough?

Beyond PR

The study identified relative gender bias found within primetime and morning television shows during the first quarter of this year. This builds off five years as an award winning public relations professional and journalist working out of Canada.