2010 Newspapers Reputation Viral 
Sword and the Script
APRIL 2, 2024
Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He I did my best to defend the company’s reputation. In other words, the ads were often informative or entertaining – and that’s why it worked.
ImPRessions - Crenshaw Communications
DECEMBER 31, 2018
For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Then the UK chain cooked up an extraordinary ad that ran in two daily newspapers. A webpage enabled UK customers to access updates about stores in their areas.
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