Crisis & Reputation Management on Boards’ Radar
The Proactive Report
MARCH 21, 2017
A crisis can occur so much faster now and the information can spread like wildfire on social media. If it’s a well-known brand the crisis will hit the mainstream media and get amplified by social media. Unless it is actively managed the content can stay there for years – witness Kyptonite Bike Lock’s 2008 crisis.
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