Shift Communications

DECEMBER 29, 2015

Will a blog post go viral? In early 2007, SHIFT CEO Todd Defren commissioned a map of the social media world to better visualize the industry landscape. cta] The post SHIFT Archives: The Best of Q2 2015 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Angie Goldman.

Analytics 60

Analytics Viral Social Media Google 60

Stephen Waddington

AUGUST 27, 2018

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies. The Internet is littered with failed attempts.

Communications 60

Communications Analysis Web Handbook 60

MaccaPR

SEPTEMBER 14, 2015

Yet, few have asked the more urgent question that faces all brands in this era when smartphones guarantee that a spokes-celebrity’s scandals will be documented for viral eternity: Why wait to act until a brand’s spokesperson is arrested, convicted and imprisoned, his perp walk (and your brand’s collapse) documented across the America?

Brand 48

Brand Branding Crisis Social Media 48