Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. Sources: Crunchbase , Wall Street Journal , PRWeek , GlobeNewsWire ).

Technology 12

Technology Software Company Marketing 12

Sword and the Script

MAY 22, 2018

He’s been an independent consultant since 2006 and helps B2B companies with online marketing. Advertising was extremely expensive. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” A second constant is messaging.

Marketing 62

Marketing B2B Print Technology 62

Mark My Words

DECEMBER 29, 2015

There was nothing remotely authentic in Thomas Cook ’s eventual pay out to the parents of two children poisoned by a faulty boiler at one of its Greek resorts in 2006. Would many not have been better deployed in the dwindling ranks of investigative journalism ? Each year journalism becomes ever more dependent on the press release.

Journalism 60

Journalism Wikipedia Film Interviews 60