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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

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8 Questions with Syracuse University’s Sports Legend, Michael Veley

Critical Mention

You were the Associate Athletic Director for External Affairs at Syracuse University from 1995-2005. My favorite is when we outsourced our media rights to Learfield/International Sports Properties in 1999. You’re often interviewed for pieces on the business of sports for media outlets like ESPN.

Sports 60