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PR measurement by valuing intangible assets–brand and reputation

Stuart Bruce

The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is an annual study assessing the intangible assets of more than 57,000 companies in more than 160 jurisdictions around the world.

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Why I’m Focusing on Blockchain Applications for PR

Where the Fishermen Ain't

In August 2001, I started blogging and writing about these and other developments. We’ve seen a financial boom and bust that tracks against the Gartner Hype Cycle somewhat. Sharing What I Know and Believe: Last week, I presented about bitcoin and blockchain technology for Edelman’s “Wisdom Wednesday” global internal education series.

Web 20
article thumbnail

Why I’m Focusing on Blockchain Applications for PR

Where the Fishermen Ain't

In August 2001, I started blogging and writing about these and other developments. We’ve seen a financial boom and bust that tracks against the Gartner Hype Cycle somewhat. Sharing What I Know and Believe: Last week, I presented about bitcoin and blockchain technology for Edelman’s “Wisdom Wednesday” global internal education series.

Web 20