Waxing UnLyrical

JUNE 1, 2011

So before we go any further, please know that this post is about a client campaign I’m working on. Second, I think it’s interesting from a “social media campaign in progress&# point of view; think of it as your little SM campaign petri dish. So here I go. A few months ago, I started working with USA for UNHCR.

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Waxing UnLyrical

JANUARY 11, 2012

Many of you are familiar with the Blue Key campaign that I’ve been working on since last year for my client, USA for UNHCR. Photo of me and my Blue Key courtesy Razoo. But when the Champions suggested doing this, you didn’t need to ask me twice! Background. Use that to your advantage.

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Waxing UnLyrical

MAY 17, 2018

You have to promise me you won’t share this.”. It would not have mattered to me what she was wearing or whether she had makeup on. We wanted to convince them to approve the funding for such international efforts rather than saying “why does a sick child in Afghanistan pose a threat to me or my constituents?”.

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Waxing UnLyrical

DECEMBER 18, 2012

Upon publication, Katie gave me a signed copy of the book (I still have to get Beth to sign it!), My precious Blue Key campaign is a featured case study. It tells you how a networked nonprofit works , and what you can do to get there… and why measurement is at the center of successful NNs. The second page!

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Waxing UnLyrical

JANUARY 28, 2013

I talked about it at What’s Next DC a few years ago, and it’s a tactic I used very successfully in the Blue Key campaign that I worked on for USA for UNHCR , and what really helps to put the “public” back in “public relations.” “When you assume, you make an ass out of you and me.

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Waxing UnLyrical

JULY 15, 2011

If you’re embarking on a marketing campaign that includes spreading awareness (and which marketing campaign doesn’t), you might want to take a page out of Arena Stage ‘s playbook and look for “initiators&# instead of “influencers.&#. Encourage them to share the heck out of it.

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PR Fuel

OCTOBER 30, 2018

Boring old email – like the press release, many pundits have declared it dead…I beg to differ! It is true that other modes of communication, like texting, instant messaging, Twitter, etc., have proliferated. And it’s true that email “open rates” have declined. 7 Tips on Writing the Perfect Welcome Email.

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