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How 2020 Has Highlighted the Importance of Being Open and Honest

PRSay

How would they plan for the pandemic? For every business and every leader, the answers to those questions are different. From the first week of the lockdowns, I wanted to be sure that my employees knew that the situation was fluid, that we would be assessing things as we went and that their jobs were safe.

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Behind the Headlines With Meghan Gross

Cision

Without strong support from inside your organization, you can’t expect anyone to support you from outside it. I’ve been lucky to have worked with many smart, talented people, and I learned from some of the best. That process takes input from both internal and external clients as much as it requires of us as communicators.

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HubSpot Training: How to Uplevel Your Team’s HubSpot Platform Savvy

PR 20/20

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. Clients receive better quality work and consultation. Here’s how we did it. Team members are more confident.

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The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young

Sword and the Script

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. If dynamics of clients and agencies are likened to relationships, it’s the effective integration of these two perspectives that often make a meaningful difference. 1) You spent a long time at an agency and then when in-house.

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Inside Innovation: Ogilvy Los Angeles

The Resolution Blog

We’re on a mission to meet talented PR teams around the world to find out how they do things differently. David Ogilvy set a great lead for us as an agency. Our clients need integrated solutions so our the teams should be integrated. He built an environment where creativity is a priority and that has continued.

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10 PR Tips for Making Your Company Easier to Cover

Sword and the Script

The idea grew out a survey of communications professionals where I was struck by how little news and coverage there was about technology for the PR community. No reporter or blogger wants to wade through all the content that’s been mashed together to find “the news.” It’s been an eye-opening experience. Give our services a try.

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Leaning In and Climbing Up: Cheers to Successful Women in PR

Cision

Across the board, public relations is a field dominated by women and they’re found at every level in the office — but the numbers dwindle as soon as you hit the top. This can be found from the smallest agencies to the largest corporations. Read or view the video below to get their take on the industry.

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