Sword and the Script

SEPTEMBER 2, 2014

She looked at me and point blank said, “Well, if that is your weakest link, and that’s an important one, then take it head on and get a PR agency job for a year.”. Today there are hundreds of tools that give you the ability to create and distribute bottom line impacting content, if you do it right. Why do you think that was?

Content Marketing 111

Content Marketing Mobile Google B2B 111

Melissa Agnes

FEBRUARY 16, 2016

To get the ball rolling, following are some examples of what your stakeholder group list may include: Board members. Customers / clients. Is that written notice to be provided via certified letter or does email suffice? This is a very high-level example, but you get the picture! Candidates. Counterparties / lenders.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Sword and the Script

MAY 27, 2017

No matter what side you pick, you’re liable to upset half of your customers and prospects. Now I’m a flag-waving registered voter, but nobody wins political arguments in blog comments or on Facebook, so the chances of winning both these arguments, and new customers, is unlikely. However, this is not the right framework.

Marketing 61

Marketing Web Writing Video 61

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Let’s get started. This saves time getting up to speed and team members have more of a vested interest in developing a great idea. Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. Just this week, United Airlines removed two young female passengers traveling on employee passes.

Airlines 120

Airlines Exercises Fashion Print 120

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Set the following guidelines to your PR contracts to ensure your organization is set for success: PR Contracts Should Include These 3 Clauses to Ensure You Get Paid.

Blogging 68

Blogging Education Resources Creativity 68

Prohibition

DECEMBER 17, 2021

The time between recognising the existence of a crisis and taking effective action to prevent it from getting worse could be the difference between business continuity of total failure of the business. When companies communicate openly, honestly, and clearly, they earn the trust of their customers. What is crisis communication?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Beyond PR

MAY 30, 2017

Are you listening—REALLY listening—to your customers, even (perhaps especially) those that are upset? Erin got a green light to add nudges for feedback to just about every customer touch point. At every turn, Le Pain Quotidien nearly begged customers to let the company know everything about their visit. And guess what happened?

Software 45

Software Customer Service Google Small Business 45

PR Fuel

NOVEMBER 27, 2018

Make Every Day Feel Like Customer Appreciation Day. Often the “Customer Appreciation Day/Week/Month” can come across as a corny way to get people inside your store to buy more stuff. If done right, though, even if they think that’s what you’re doing, they’ll still feel like you’re not taking them for granted.

Survey 45

Survey Company Customer Service Small Business 45

Maxim Behar

DECEMBER 3, 2020

At that time, the marriage between Isabella I of Castile and Ferdinand II of Aragon united Spain, and the Holy Inquisition was headed by Father Torquemada. Either these are the settlers from Spain who come with their customs, they come with their language Ladino, or when I was little it was called Spaniel.

Agriculture 52

Agriculture Banking Hotels Travel 52