Cision

FEBRUARY 19, 2016

Ensure that your pitch is reaching the right person, and this means if you are pitching case studies and white papers, don’t send them to a product reviewer. If you are at a trade show, don’t be afraid to set up a face-to-face meeting.

Pitching 120

Pitching How To Trade Shows Case Study 120

Polaris

DECEMBER 30, 2014

Have a conference, trade show, or other special event to promote? These platforms allow you to showcase photos and video from previous events, highlight the event location’s city, promote the event’s suppliers, partners, and speakers, and share images from other publications on the topic of your event, as well as white papers.

Pinterest 196

Pinterest Instagram Brand Branding 196

Sword and the Script

NOVEMBER 6, 2018

From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. See these related posts: How B2B Marketing Can Get More out of Trade Shows. Cybersecurity is an industry that almost exclusively highlights what is going wrong or what could go wrong.

B2B 64

B2B Creativity Film Trade Shows 64

Business Wire

FEBRUARY 2, 2018

For PR pros, consider utilizing this service when you are launching a new event, hosting an external event or panel, walking a trade show floor and more. Download our free social sharing white paper to learn how to leverage social channels for business news amplification. Implementation Tip! Not sure how to start this?

Facebook 178

Facebook Community Advertising Advertising 178

Sword and the Script

FEBRUARY 27, 2018

The consulting community seized on this and published white papers, and reports, and diagrams all attempting to visualize the complexity of the buyer’s journey. How B2B Marketing Can Get More out of Trade Shows. It’s was interesting for a while…until it became too much and wasn’t. How the Buyer’s Journey Fell from Grace.

B2B 66

B2B Trade Shows Survey Study 66

Sword and the Script

JANUARY 8, 2019

3) Reports, ebooks and white papers. That may not work on a blog but can work for long-form content like a report, ebook or white paper. If you are working for a large organization and publishing posts five days a week – this is a no-brainer – make including customers part of the process.

B2B 77

B2B Media eBook Interviews 77

Sword and the Script

OCTOBER 24, 2017

A PPC campaign might get you an email address but it takes a whole bunch of touches in between – blogs, emails, webinars, white papers, PR, sales calls – to close the deal. Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. 37% white papers. 33% research reports. 29% webinars.

B2B 64

B2B Report Marketing Survey 64

Beyond PR

MARCH 28, 2016

A white paper you’re proud of? An upcoming trade show you’re excited about participating in? Coordinate with your product, sales, and other teams to produce content your target audience will care about. Do you have a new study to report on? A new infographic with up-to-date data?

Engineering 40

Engineering Trade Shows Infographics Twitter 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Does your white paper offer provocative new viewpoints on an industry topic?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

SEPTEMBER 10, 2020

We can’t do trade shows, can’t do in person events. Whether publishers and brands want to face up to that or not, I don’t think they’re really going to have a choice. You’ve talked about how your investment in content is ramping up, especially this year. Do you see that accelerating?

Brand 71

Brand Branding Marketing Facebook 71

Landis PR

JANUARY 3, 2022

We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance. This includes everything from internal communications to both manufacturing and office associates to external communications to customers and media at trade shows.”.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

FEBRUARY 14, 2017

If your organization gates content – white papers, webinars and or demos – track the source of registrations. Document any anecdotes you hear in the course of doing business – a customer that compliments a blog at a trade show, a comment noted in an NPS survey, or an enablement story from sales. Referrals out.

B2B 67

B2B Measurement Blogging Community 67