Three PR Trends to Adopt for Better News Release Results
Business Wire
AUGUST 23, 2019
In 2019, there are more ways than ever to connect with customers. But which ones really work?
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What is Digital PR? Read Before Starting Your First Campaign
Buzzstream
MARCH 13, 2024
Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand.
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CommsTech versus PR Tech in the Court of Public Opinion [PR Tech Sum]
Sword and the Script
AUGUST 30, 2022
New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech”. Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. Then I saw another article on CommsTech which was also clearly about PR tech tools.
PR Software Vendors Wrestle with Cybersecurity [PR Tech Sum]
Sword and the Script
FEBRUARY 4, 2020
Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. There’s a PR tech question in there too! Sign up here.
#16: How the consumer driven news cycle changes PR measurement
NewsWhip
APRIL 28, 2021
How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. Trends in digital news. Watch webinar. Read transcript. Kirsty O'Connor, Director of Content, Data + Digital for Middle East + Africa Hill+Knowlton Strategies. Gen Z in Indonesia.
30 Pragmatic Marketing and PR Predictions for 2020
Sword and the Script
DECEMBER 10, 2019
As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. And now on with the marketing and PR predictions for 2020. 2) Marketing analytics enable better efficiency.
What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite
Sword and the Script
JULY 2, 2019
At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. 2) Meltwater rolls out new chat channels for 24/7 support.
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