the-art-and-science-of-pr-in-the-digital-age 
Business Wire
OCTOBER 21, 2019
For decades, understanding the audience’s goals and interests drove our successes; it was our ability to engage with reporters that earned PR a seat at the table. There’s a balance to our craft—a strategic mix of interpersonal grace and tactical excellence mostly foreign to other professions. But in recent years, that balance has shifted.
ImPRessions - Crenshaw Communications
JANUARY 24, 2018
Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. Yet with the rise of social media and the profound digital disruption of advertising, PR has come into its own. Ad blockers deprive digital publishers of much-needed revenue. Earned coverage can’t be blocked.
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PRSay
JANUARY 3, 2018
Throughout January, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms.
Shift Communications
MAY 10, 2022
By Lisa Zanchi, Director, Digital Marketing. This is more an art than a science. Brands today are built on social, but social media marketing has never been more cut-throat. Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. TikTok marketing strategy.
Communications Conversations
JULY 23, 2019
Seemingly everyone in town under the age of 32 has been nominated for this award! So, instead of continuing to point out the shortcomings of this award and complain, I’d like to recognize 17 people under the age of 32 (because, it doesn’t HAVE to be 32, right?) That’s just not a realistic picture of our industry.
Sword and the Script
NOVEMBER 19, 2016
If this is a case of putting PR in charge of marketing, I’m all for it. We’ve long nested PR under marketing, when the simple reality communications is the far broader concern of the two. Moreover, in the last 5-10 years, marketing has started to look a lot more like PR. We know creative marketing is part art and part science.
PR Fuel
SEPTEMBER 9, 2021
There’s an art to headline writing — but it’s not rocket science. In today’s day and age, keywords are king and they can make all the difference in grabbing the right attention. In today’s day and age, keywords are king and they can make all the difference in grabbing the right attention.
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