Agility PR Solutions

SEPTEMBER 10, 2023

The social media environment has seen some major changes over the last several months, with the launch of Meta’s Threads, Twitter’s rebranding to X, and TikTok’s introduction of text-only posts—and marketers find themselves further challenged with navigating the ever-evolving and increasingly fragmented social media landscape.

Instagram 190

Instagram Social Media Facebook Marketing 190

Agility PR Solutions

DECEMBER 1, 2022

With various marketing channel options available, business communicators should never be at a loss for how to reach their target market. Email marketing and social media are popular methods, but is one better than the other? However, with so many options, deciding the best use of time and resources can be challenging.

Social Media 155

Social Media Marketing Media Resources 155

Ronn Torossian

FEBRUARY 3, 2021

From direct mail to email and now social media, direct marketing has come a long way and is accelerating at an even faster pace. The pace has also led to changes in the algorithms and business models of social networks themselves, so that brands need to be adaptable and agile to connect […].

Social Media 195

Social Media Marketing Media Brand 195

Prohibition

APRIL 3, 2024

Advertising comes in many different shapes and sizes and the traditional methods have their benefits, but so does paid social media advertisements. Here we are going to take a look at the differences between the two and pick out the benefits that social media marketing has over those traditional methods.

Social Media 62

Social Media Advertising Advertising Marketing 62

Agility PR Solutions

AUGUST 4, 2021

Social media marketing can raise the popularity of a brand significantly. It is important to utilize the power of social media to a brand’s fullest advantage. At Sharpie, for example, the marketing team used their products to visually engage the […].

Social Media 193

Social Media Marketing Media Examples 193

Agility PR Solutions

OCTOBER 19, 2021

When it comes to planning your social marketing strategy, social videos are one of the most crucial pieces of the puzzle. The post 7 actionable social video stats that will influence your social marketing strategy appeared first on Agility PR Solutions.

Video 192

Video Strategy Marketing Company 192

Communications Conversations

FEBRUARY 23, 2023

Yesterday, I gave my annual social media marketing trends presentation to a group of 100+ communicators and marketers across the country. And we’re not going to talk about decentralized social media networks (although they are on my radar). See the full webinar and slide deck below. First, I am NOT a trend expert.

Social Media 186

Social Media Trends Marketing Media 186

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. And it may be spilling over into B2B.

B2B 119

B2B Social Media Marketing Media 119

Agility PR Solutions

MARCH 2, 2022

Despite the ongoing pandemic, brands are more committed than ever to social media as a marketing channel this year, according to the 2022 Social Media Marketing Trends Survey recently released by enterprise social analytics firm ListenFirst.

Social Media 168

Social Media Trends Marketing Enterprise 168

Agility PR Solutions

MAY 7, 2023

Social influence and word-of-mouth marketing continue to play a significant role in the industry, influencing consumer decision-making and driving sales. The advertising industry has evolved significantly over the years, with the emergence of new technologies and trends. AdAge reported that the US ad industry grew by 7.5%

Data 157

Data Strategy Marketing Advertising 157

Agility PR Solutions

FEBRUARY 13, 2024

In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a powerful strategy. Influencer marketing involves collaborating with individuals who have established credibility and a dedicated following on social media platforms.

Social Media 78

Social Media Marketing Media Strategy 78

Agility PR Solutions

FEBRUARY 24, 2021

Social media platforms introduce new features and change their algorithms consistently to keep up to date and keep up with app feature trends to further improve your apps’ popularity. These rapid changes present a whole new challenge for brands, digital PR firms and social media marketers.

Trends 188

Trends Marketing Media Social Media 188

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience.

Social Media 118

Social Media Video Marketing Media 118

Agility PR Solutions

OCTOBER 16, 2023

Social media marketing encompasses a wide variety of platforms and strategies that have proven to be effective for brands looking to grow an online presence—especially those where factors like target audience age and visual representation are key to attracting customers.

Marketing 110

Marketing Social Media Strategy Brand 110

Flack's Revenge

DECEMBER 4, 2018

If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? Defending your Social Influence. Trust in social media and journalism are at an all-time low.

Social Media 174

Social Media Marketing Media Facebook 174

Communications Conversations

OCTOBER 12, 2022

Companies are struggling with social media marketing. Social teams are stretched thinner than ever before. Social teams are stretched thinner than ever before. I hear about it from friends who manage social. 1) It’s hard to stand up a social channel and keep it going month after month.

Social Media 153

Social Media Marketing Media Energy 153

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021.

Customer Service 205

Customer Service Social Media Marketing Media 205

Axia PR

APRIL 6, 2022

Let's start with the truth: Social networks are no longer optional when running a successful company. Even if you own a small local shop, you must perform social media marketing now. Since every person carries smartphones and uses social media daily, social media marketing plays a vital role in the growth of your business.

Social Media 126

Social Media Marketing Media Local 126

Agility PR Solutions

APRIL 19, 2021

The post How the coronavirus pandemic affected social media marketing appeared first on Agility PR Solutions. Now, after a complete year living with the global pandemic, we are staying optimistic about what the future […].

Social Media 195

Social Media Marketing Media Consumer 195

Awario

APRIL 14, 2021

If your social networks are not effective, you need to analyze your recent activities carefully. In this article, you will find the list of common B2B social media marketing mistakes that all marketers sometimes make. Check if you make these mistakes and learn how to fix them.

B2B 184

B2B Social Media Marketing Media 184

The Hoyt Organization

MAY 19, 2023

Purpose-driven marketing and corporate social responsibility (CSR ) have been buzzwords for decades. So, let’s delve deeper into purpose-driven marketing and CSR to understand how these concepts work together.

Corporate 95

Corporate Marketing Company 95

Shift Communications

MARCH 17, 2022

By Lisa Zanchi, Director, Digital Marketing. A lot has changed in the digital landscape and social media trends over the last year. Social’s overall importance. There are two primary challenges we see in companies’ social efforts. The days of social posts without paid support are over. One thing that hasn’t?

Instagram 164

Instagram Social Media Facebook Trends 164

Agility PR Solutions

AUGUST 3, 2021

Social signals are the collective shares, likes, and social media engagement on your website. Google’s official word is that social signals are not a part of their algorithm, but there’s no denying that most top-ranking websites have strong social signals.

Engineering 164

Engineering Marketing Social Media Media 164

Cision

MARCH 31, 2017

If you’re in marketing, you know the sales funnel well and you take pride in loading it with the leads your sales team needs to be successful. (If When I arrived at Social Media Marketing World (SMMW) last Wednesday, I was excited to learn how to generate more leads via social media.

Customer Service 280

Customer Service Social Media Marketing Media 280

ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. billion people are active social media users , and not having access to it is lethal to your business.

Social Media 177

Social Media Brand Branding Marketing 177

PRSay

AUGUST 10, 2023

’ mega marketing campaign. Oh sure, the marketing budget is thought to be in the realm of $100-plus million. Discovery could have embarked on a more horizontal charity campaign to highlight all the areas in which women are still working toward full and/or equitable social participation. ” Instead, Warner Bros. .

Marketing 113

Marketing Film Study Engineering 113

Ronn Torossian

MAY 21, 2019

Enter social proof. One of the most effective tools in the e-commerce marketing toolbox, social proof has the […]. The post Social Proof: The Most Effective Marketing Tool appeared first on. New visitors don’t immediately become customers just for having stumbled across your business.

Tools 150

Tools Marketing 150

Business Wire

AUGUST 1, 2017

Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts. Nowhere is this more evident than on social media platforms. Find out how to maximize efforts on social media by utilizing the right measurements.

Social Media 196

Social Media Measurement Marketing Media 196

5W PR

JUNE 12, 2023

The advent of social media has brought about significant transformations in the tourism industry. From inspiring wanderlust to shaping travel decisions, social media has become an indispensable tool for both travelers and tourism businesses. Inspiring Wanderlust and Discovery Social media platforms serve as virtual travel galleries.

Tourism 88

Tourism Social Media Travel Marketing 88

Agility PR Solutions

SEPTEMBER 8, 2022

Big data is one of the most exciting and powerful tools for marketers. It can help you make smarter decisions, target customers more effectively, and improve the ROI of your social media marketing. The post 6 ways big data improves your social media marketing appeared first on Agility PR Solutions.

Big Data 105

Big Data Social Media Data Marketing 105

Communications Conversations

JUNE 2, 2021

I had an interesting conversation with a friend last week about social media engagement. Her theory: Impressions are highly under-valued in the social media marketing world, whereas she believed there was far too much focus on engagement. Essentially impressions > engagement in social media marketing.

Social Media 151

Social Media Marketing Media System 151

Awario

APRIL 20, 2021

An ad campaign taking a position on social issues often causes backlash. Read how pros use one of the controversial marketing trends and what marketing issues they often struggle with. However, it always increases brand awareness.

Brand 170

Brand Branding Marketing Trends 170

Communications Conversations

MAY 26, 2022

When it comes to social media marketing, our priorities seem to be messed up. Where do we focus the bulk of our time and energy in social media marketing? Think about how much time we spend setting up social media ads, creating them and tracking them. And, truth be told, they have been for a while. We just have to.

Social Media 143

Social Media Marketing Media Community 143

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021.

Customer Service 158

Customer Service Social Media Marketing Media 158

Agility PR Solutions

SEPTEMBER 28, 2021

Social media marketing has become an integral part of digital marketing today. Social media plays a key role when it comes to increasing brand awareness and expanding the customer base. Moreover, luckily for business owners today, there exists a massive range of social media platforms to choose from.

Social Media 155

Social Media Marketing Media Brand 155

Communications Conversations

SEPTEMBER 21, 2021

So today I wanted to showcase 8 wonderful women who are making a big impact in the social media world here in Minnesota–for a number of different reasons. Gabriela Winkels, social media associate manager, Land O Lakes. We could all stand to champion our young talent a little more, publicly, here on social media!

Social Media 146

Social Media Marketing Media Insurance 146

Agility PR Solutions

JULY 14, 2021

A successful social media campaign requires more than just whipping up posts daily. Even with increased social media awareness, 47 percent of marketers find it hard to develop successful social marketing strategies.

Social Media 164

Social Media How To Marketing Media 164