NewsWhip

MARCH 10, 2021

Gardein’s top article came in the form of a new product launch, with their meaty soups garnering almost 20k engagements via a VegNews article. But which sites are producing viral articles? The top article came from Liverpool’s own website, and it received around 16k engagements.

Company 78

Company Marketing Product Launch Viral 78

Rock the Status Quo

AUGUST 15, 2014

It’s a one-way ticket to social media #virality.” To have their own post go viral, even land new business. . “ Having met a dead celebrity, or being afflicted with the same form of mental illness as a recently deceased celebrity, is quite a blessing in disguise for you, the Edelman client. It’s not.

Pitching 272

Pitching Viral Interviews Education 272

Prohibition

JUNE 17, 2021

A comical video tapping into current trends might be absolutely hilarious, get the message across perfectly, and have the potential to go viral. Further to this, the whole point of using video content in PR is to convey some form of message, whether that’s to promote a product launch or highlight your company values.

Video 62

Video Product Launch Film Social Media 62

Critical Mention

OCTOBER 21, 2018

Social media crises, on the other hand, can spread virally from person to person at a moment’s notice. Influencers, advocates and even ambassadors are not only used in campaigns or product launches, but they could also be another way to engage and reach your audience in a crisis.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Waxing UnLyrical

APRIL 13, 2016

When you strategically partner with influencers, they will boost your brand’s awareness by: Spreading the word of your product launch. Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. Writing a post about your business or service.

Marketing 40

Marketing Viral Fashion Product Launch 40

Remote PR Jobs

MARCH 27, 2024

Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Start Strong with the PR Challenge Begin your PR case study by outlining the challenge your client faced. Detail the initial situation, the client's goals, and their aspirations.

Case Study 130

Case Study Study Writing How To 130

ImPRessions - Crenshaw Communications

JUNE 8, 2022

In most cases PR teams will coordinate with their counterparts in marketing to prepare for and support product launches and other news. A given message, whether a TV interview clip or a simple Instagram post, can go viral in real time. In fact, our CEO Dorothy has outlined occasions when PR and marketing must work together.

Publicity 334

Publicity Advertising Advertising Leadership 334

Remote PR Jobs

SEPTEMBER 25, 2023

Content Performance It takes more than a heartwarming story or innovative product launch to earn a story in 2019. With the brand’s stunt, changing its name to IHOb last year, the company was able to garner stories published by a variety of outlets and on social media platforms, as the news was virally shared.

Media 100

Media Print Radio Consumer 100

Onclusive

JULY 27, 2023

In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. For example, Apple’s product launches are well known for the huge amount of buzz they generate among consumers.

Tools 354

Tools Internal International Resources 354

Burrelles Fresh Ideas

MARCH 12, 2024

When crafting social content, lean on trends and publish content with a high virality rate. Download our free Product Launch tip sheet. Paid posts can be tracked on social sites like Facebook, meaning you’ll always be able to tell whether your decision to promote a post was profitable.

Social Media 78

Social Media Strategy Media Reputation 78

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. There are people who are already familiar with your brand or product and have a large following of their own. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Fuel

FEBRUARY 4, 2022

Potential to Go Viral. Viral marketing is never a guarantee. That might be a new product launch or new research. A top platform like the New York Times or the BBC could help you reach millions. Imagine the cost of connecting with that sort of audience via pay-per-click advertising. Often it comes down to luck.

SEO 52

SEO Viral Advertising Advertising 52

MaccaPR

SEPTEMBER 9, 2019

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its.

Twitter 105

Twitter Marketing Social Media Viral 105

Business Wire

OCTOBER 30, 2017

Utilize the data Business Wire provides including metrics on volume, sentiment, influencers, geographic location, and virality. Once your holiday season is over it will be time to measure the success of your work.

Infographics 154

Infographics Travel Product Launch Video 154

Beyond PR

AUGUST 18, 2016

While a viral video or meme can boost visibility, brand visuals shouldn’t be one-hit wonders. Discover what else is needed for product marketing success by downloading Expanding Engagement & Inspiring Action with Your Next Product Launch. The goal is to be repeatedly recognized.

Brand 40

Brand Branding Product Launch Guidelines 40

Beyond PR

AUGUST 4, 2016

Use the video option to tease upcoming product launches or company news. Promote your high performing pins to help take them viral. Tag your location when taking photos out on the town. This will allow users that may not have otherwise heard of your brand to find it. Check out this example from Mazda.).

Social Media 40

Social Media Pinterest Media Marketing 40