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How PR Can Elevate Your Video Marketing Campaigns

Burrelles Fresh Ideas

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc.

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Competition Among All-in-One PR Software Tools Heats Up [PR Tech Sum]

Sword and the Script

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. As for social listening, the product helps customers monitor Twitter, Facebook, Instagram, YouTube, and TikTok.

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What Goes in a Great Media Kit

ReimaginePR

Media Kit vs. Press Kit: In this day and age, they mean the same thing. Press kit used to mean kits meant exclusively for print outlets and technically it still does. Yes, you need a media kit: Now there are lots of ways beyond sending out a media release to drive media coverage. Lead media release.

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Dawn of the Intelligently Automated Agency

PR 20/20

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. Traditional marketing automation makes marketers more efficient, productive and successful. Automated Press Releases (beta). Intelligent Automation Solutions.

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PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

Here are a few examples I spotted in putting this post together: Notified. Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues.

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The Media Kit: What To Include

Doctor Spin

A media kit, also known as a press kit or PR package, is a collection of prepared documents and images for journalists and potentially for bloggers, influencers , partners, investors, etc. Corporational Determinism—The New Paradigm for Product Launching. How do you prepare a media kit? Why make a media kit? What is an EPK?

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

These won’t be used for major bylines, important press releases, and other critical missives where every word counts. And Public Relations is the professional who has all the technical skills for the new organizational challenges.”. Justin Goldstein , President & Founder, Press Record Communications.

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