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A Must-Read List For PR Agencies

ImPRessions - Crenshaw Communications

Between developing media strategy, taking meetings and writing press materials, the typical public relations team is crazy busy. However, no matter how hard you ply your craft, setting aside time each day for a few important reads is essential to staying current and making relevant PR decisions. The New York Post.

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Spotlight on a Solo PR Pro: Meet Ebony Vaz

Solo PR Pro

After graduating from the University of Central Florida, where she conducted research in virtual reality and password information security, Ebony took a job with 7-Eleven as part of the real estate department. Ebony realized people could use some assistance in how to present themselves well and put together dynamic press kits.

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4 Trending Tactics to Add to Your Video Marketing Strategy

PR 20/20

Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. However, the end of the year presents the perfect opportunity to evaluate what worked and what didn’t— including which marketing mediums to incorporate. Square Format. Timelapses.

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3 Valuable Tips To Establish Credibility Via Speaking Engagements

Polaris

I only need to write 3 tips, instead of 8, to make my point.). But speaking—and all the steps involved from writing your speech to finding the right venue—is time consuming. If you’re a financial planner, you may know a lot about ETF investing, commercial real estate and saving for retirement. 1: Define your niche.

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Eight Tips to Reboot Your Resume

PR Job Coach

You are what you write. In today’s knowledge world it is assumed that you know how to use a computer, can enter text through a keyboard and build a presentation. So do not waste valuable real estate telling folks you have computer skills. Everyone has an opinion and I am no different. And forget the hobbies.

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Should Your Brand Voice Stay the Same Across Social Channels?

Contently - Strategy

As the largest social network in the world, Facebook presents an interesting opportunity for brands. Take LinkedIn’s ultra-specific purpose as permission to get straight to the point when writing social copy. Here’s what they had to say about the way brand voice changes on Facebook, LinkedIn, Twitter, and Instagram.

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11 Content Marketing Mistakes to Avoid

Cision

Write “good” content. Treat your headline as the premium real estate that it is, and give it curb appeal. His advice: Write for power skimmers. I had the opportunity to write a guest post for a PR blog recently. Entertain, don’t sell. Mistake #2: You have poor form. Use headline formulas.