Ethical Voices

AUGUST 21, 2023

I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations?

Agency 80

Agency Publicity Ethics Analysis 80

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. Please welcome Michelle Egan , the 2023 National Chair of PRSA and Mark Dvorak , the 2023 Chair of PRSA’s Board of Ethics and Professional Standards.

Ethics 82

Ethics Publicity Guidelines Technology 82

Offleash

JULY 19, 2023

By Robin Bulanti I’m dizzy from all the news and hype on how artificial intelligence (AI) is going to completely reshape, or worse, destroy the PR industry. A tale as old as time, the AI replacing PR story has been circulating for years. However, I do want to attempt to bring a bit of levity to the conversation specific to AI and PR.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Ethical Voices

MARCH 28, 2022

She provides strategic public relations planning and execution to both companies and marketing and PR agencies. Ellen addresses a number of important ethics issues including: What to do when your ethical values diverge from your employer’s values? How can old school strategies counter disinformation. Champions.

Ethics 52

Ethics Strategy Real Estate Local 52

Ethical Voices

OCTOBER 24, 2022

She has spent her career in PR agencies with a penchant for crisis communications. Sandy discusses a number of important ethics issues, including: What to do ethically when a reporter wants to showcase a vulnerable person. How to handle PR with asylum seekers. The ethics of how we are covering Kanye West.

Ethics 50

Ethics Interviews Advertising Advertising 50

Cision

JULY 14, 2017

As the editor of Behind the Headlines, I have been given an invaluable opportunity to touch base with and get wonderful advice from a variety of media influencers, the big names in the business, and some of the most experienced communication and PR professionals. First up: how to break into the communication/ PR industry in the first place.

How To 149

How To Media Industry Interviews 149

Solo PR Pro

SEPTEMBER 25, 2014

Anyone in public relations for any length of time will certainly encounter his or her share of ethical dilemmas. While the best way to deal with these challenges can be debated, there is no doubt having ethical standards for your PR work is important for your long-term career (and reflects on the industry as a whole, as well).

Ethics 70

Ethics Publicity eBook Policies 70

PRSay

SEPTEMBER 27, 2016

But this digital tool also brings special temptations for PR practitioners, social media influencers and bloggers. But, exactly how do you do that when the marketing VP or the client is breathing down your virtual neck for sales? Both former students are strongly committed to ethical practice. Real people. Both love their jobs.

Ethics 60

Ethics Advertising Advertising Technology 60

Maxim Behar

JANUARY 11, 2024

Author, journalist, PR leader, business leader I can think of many things to say about you but I think most people know you. Hello, how are you? I'm very happy to be with you and I think Theo and I have some interesting things to tell you. Maxim Behar: Good afternoon Tesla and non-Tesla fans.

Leadership 59

Leadership Social Media Creativity Ethics 59

Maxim Behar

OCTOBER 15, 2023

One of the undisputed leaders of public opinion in our country and a man with a lot of experience as a media expert, PR guru, diplomat, and business leader. Maxim is one of the most recognizable and successful faces in the world of PR communications, not only in Bulgaria but globally. PR is not a profession. How are you?

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PR in High Definition

JULY 22, 2019

For the uninitiated, the term deepfake refers to artificial intelligence (AI)-powered technology that synthesises imagery and voices to present something that didn’t occur, usually in video form – imagine a convincing video of yourself that has been edited so someone adds a voiceover for something you didn’t say. Not this time.

Media 74

Media Viral Video Newspapers 74

Stuart Bruce

MAY 29, 2016

The fact that John Simpson thought this was a good idea shows that even in 2016 there are many less than enlightened companies and governments who will fall for the ‘hire a journalist’ myth thinking it will be the panacea to all their PR problems. It won’t because journalists aren’t PR professionals.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

PRSay

SEPTEMBER 12, 2016

Dave, thank you for those generous words. We have known one another and worked together for more years than I can count. And it fills me with pride, Dave, to see how you have ascended to a position of leadership in this industry that we all love so much. Page Society Hall of Fame on Sunday, Sept. Remarks Upon Induction.

Leadership 0

Leadership Agency Education Communications 0

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. Third, thank you to all who participated. There are some caveats to note.

Writing 190

Writing Communications Marketing B2B 190