Mindful Marketing

OCTOBER 9, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! I threw that question to one of Murray's teammates who pitches.

Consumer 80

Consumer Marketing Television Viral 80

PR for Anyone

JULY 14, 2021

Whether it’s your business, your non-profit, sports, activities, hobbies, how you were raised, everyone has a story and a why. It’s not just ,and you can watch the media you’ll see it, it’s not just a sales pitch about you or your business. It’s time for you to share it with the world.

Pitching 130

Pitching System How To Sports 130

Cision

AUGUST 16, 2016

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched.

Television 120

Television Pitching Journalism Interviews 120

Mark My Words

APRIL 20, 2021

In reputation terms the ESL is 3-0 down, in danger of having its entire first team squad suspended and on the brink of a violent pitch invasion…all before kick-off. The revelation wasn’t so much announced as dropped like a ballistic missile and has, both operationally and in terms of potential fallout, been a disaster for those involved.

Sports 60

Sports Construction Government Television 60

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. Share Tweet Share. Multimedia Experience.

Radio 92

Radio Television Social Media Sports 92

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Cision

MARCH 31, 2017

This past December, CBS Television Distribution named Sharon Hoffman to the role of Executive Producer of Entertainment Tonight and the Insider. I think social has forced people who message for a living to raise their game, too — to be smarter about their pitches and more authentic in their language. I’ve had many. Basketball.

Television 120

Television Social Media Sports Travel 120

Critical Mention

FEBRUARY 27, 2020

The use of “hyper-focused” pitches will be helpful as well – finding the appropriate media connections and pitch one or two producer/editors at the most you with which you connect. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Journalism 78

Journalism Social Media Radio Fashion 78

PR for Anyone

MARCH 21, 2020

Kate Rogers of MSNBC posted a tweet that said: Finding the amount of PR pitches coming in that are not related to the stock market, economy, Covid-19, etc. There are no sporting events to watch. I’ll still do television segments (as long as the stations take outside guests). really shocking. still surprised every day.

Real Estate 290

Real Estate Skype Radio Pitching 290

Barokas

FEBRUARY 22, 2018

Each country’s “team” sported matching track suits as announcers introduced them to the crowd, all while the Winter Games anthem played in the background. The show mixes fun athletic competitions with all the drama that ensues when dozens of attractive singles go ‘looking for love’ on national television.

Banking 60

Banking Television Survey Sports 60

ZudePR

JUNE 6, 2016

As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. According to Nielsen, the average American spends 158 hours each month watching television(!!). When my mind is overloaded for some reason, I start watching TV series (instead of doing sports).

Writing 114

Writing Social Media SEO Blogging 114

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. Transatlantic television became possible. A brief history of publicity In my view the public relations industry took a wrong turn in the 1950s.

Media Relations 115

Media Relations Media Print Newspapers 115

Flatiron Communications

NOVEMBER 14, 2014

Sure, live sporting events, big-time award shows, live TV talk, and breaking news still have the capacity to draw large, shared audiences in real-time. Appointment TV has seen better days. But more and more consumers are opting to time-shift their regular cable, broadcast and video viewing to align with their own schedules.

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

Sure, live sporting events, big-time award shows, live TV talk, and breaking news still have the capacity to draw large, shared audiences in real-time. Appointment TV has seen better days. But more and more consumers are opting to time-shift their regular cable, broadcast and video viewing to align with their own schedules.

Media 28

Media Mobile Pinterest Journalism 28

PRSay

MAY 5, 2016

How can PR pros working in sports or other industries begin preparing for an Olympic year with Rio 2016 coming up? The media opportunities surrounding the Olympics extends well beyond the sports pages and reaches the full spectrum of media channels including fashion, lifestyle, music, and entertainment. First, all PR starts local.

Sports 60

Sports Pitching Print Local 60