Waxing UnLyrical

APRIL 25, 2016

Though “influence” is buzzing louder than a swarm of bees these days, there’s really nothing new about it. After all, marketing doesn’t own influence. We can be influenced and impacted in all sorts of ways, and by all sorts of people… and that can have an impact on how we practice our own work.

Banking 40

Banking Training Writing LinkedIn 40

Waxing UnLyrical

JANUARY 26, 2015

Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. How 4 Social Media Predictions Impact Email Marketers. Why: In this post for Social Media Today , Carlos Gil shares the thoughts of over 30+ social media influencers on what they view as forthcoming in the year ahead. So have a read.

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Trends Marketing Social Media Web 40

Waxing UnLyrical

FEBRUARY 23, 2015

So, taking a (gold) leaf out of Oscar’s book, this week’s roundup features seven posts that examine how smart branding strategies can position your company (or you) as unique in a sea of competitors. Why: “…thoughtful branding is more than a sum of the marketing strategies and tactics.”

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Brand Branding Film Web 40

Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Monday Roundup: Classic Measurement Strategy is a post from: Shonali Burke Consulting, Inc. While we may not like aging ourselves (come on, who does?!)

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Measurement Strategy Social Media Analytics 40

Waxing UnLyrical

AUGUST 31, 2015

While we’re gearing up for the most epic chat in #measurePR history, let’s get to know a few of our guests a little better in this week’s roundup. And this is why marketers have a lot to learn from Rock and Roll,” writes Jordi Ballera in this still relevant post. 10 Tips: The Social Media Landscape in China.

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Meeting Case Study Writing Data 40

Waxing UnLyrical

APRIL 11, 2016

If you’re not already leveraging the power of influencer marketing for your campaigns, you’re missing out. Next week will see the monthly #measurePR Twitter chat (April 14, 12-1 pm ET), where we’ll welcome four heavy-hitting influencers to talk about measuring influencer marketing and more.

Marketing 40

Marketing Guidelines Community Banking 40

Waxing UnLyrical

MAY 2, 2016

Why: “Think about your niche market, whether it’s natural food, entertainment or tech, and how you can build your own personal brand within your industry,” says Mercy Chikowore in this still relevant post. Twitter Facebook Google+ LinkedIn Monday Roundup: Social PR Virtuosos. It’s often not WHAT you pitch.

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Training Banking Pitching Writing 40

Waxing UnLyrical

AUGUST 1, 2016

This replaces our Monday roundups because, let’s face it, people are way more interesting than link generators. I’m Elise – a communications and marketing professional who found herself in DC after college and brought her husband and dog along with her. Happy August!

Course 0

Course Television LinkedIn Banking 0

Waxing UnLyrical

NOVEMBER 2, 2015

So if you’re ready to inject some extra pizzazz into your efforts, check out this week’s roundup. Photography 101 for PR, Marketing and Life in General. 4 Ways to Build Content Marketing Authority with SlideShare. .” 4 Ways to Build Content Marketing Authority with SlideShare. ” 4. ” 4.

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Storytelling Instagram Creativity Content Marketing 40

Waxing UnLyrical

APRIL 18, 2016

In today’s marketing environment, word of mouth is worth its weight in gold. And building influencer relationships is one of the best ways to spread the word about your business or campaign. Influencer Engagement: 15 Ways to Fail & 25 Ways to WIN [eBook]. 7 Pillars of Solid Influencer Marketing Programs.

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Infographics Analytics eBook Banking 40

Waxing UnLyrical

APRIL 4, 2016

Why influencer marketing works, and the new direction its taking. How to Maximize the Symbiotic Relationship Between PR and Influencer. You just have a big audience,” says Sally Falkow in this Influence Pros Podcast with Heidi Sullivan and Todd Cameron. .” 2. How to Build a Strategic Narrative. ” 5.

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Banking Social Media Storytelling Training 40