Communications Conversations

SEPTEMBER 10, 2020

Let’s go back to the beginning–how did you get your start in the media world? I was a radio news reporter for three years in St. Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism.

Radio 167

Radio Journalism Interviews Energy 167

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. In the late 1980s, the media was cut and dry. Yes, there is still print and broadcast media. Media Media Training PR 2.0

Pitching 150

Pitching Radio Newspapers Print 150

PRSay

APRIL 9, 2021

The Journal reporter responded and respectfully demurred on the suggestions Mackenzie had made but honored her homework by explaining what he did in fact need that week. Mackenzie’s client was featured in the story’s two photos, including one that ran on the front of the Business section of the paper, in print and online.

Pitching 167

Pitching Travel Journalism Exercises 167

Cision

NOVEMBER 23, 2015

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too. Today, 23 percent accept pitches via social media. Can I reach them organically to deliver value?

Social Media 120

Social Media Media Pitching Media Training 120

Barokas

DECEMBER 5, 2019

PR people outnumber reporters six to one. Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. Some bloggers hold as much or more sway than a top New York Times reporter. Content marketing has taken on new life and meaning.

Strategy 78

Strategy Media Storytelling Pinterest 78

PRSay

JULY 26, 2017

Carver originally wanted to be a reporter. But after graduation she started with Outlook Nebraska, a nonprofit dedicated to positively impacting the blind and visually impaired through employment, adaptive technology training, and cultural and recreational programs. “I had read about it, and then received an email on the subject.

Study 128

Study Public Affairs Software Nonprofit 128

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Research reporters, anticipate questions.

Media Training 183

Media Training Training Interviews Media 183

Shift Communications

JANUARY 8, 2016

It was a five-month project that culminated in a report for the Superintendent of Schools and School Committee to evaluate and implement as desired. Late fall and early winter, my church recorded and released a CD, and I connected with local media outlets to share the story in print, online and broadcast outlets.

Local 60

Local Media Training Education Print 60

Communications Conversations

AUGUST 21, 2018

I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

Reputation Us

SEPTEMBER 7, 2016

A local newspaper reporter picked up the incident from a police report and then two TV news stations did follow-up stories. Media relations training helped Wyss-Schoenborn effectively manage the press during the crisis. The reporter agreed. However, she asked the reporter what would be the angle of his story.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Waxing UnLyrical

NOVEMBER 4, 2015

As we all know, we’ve moved from a print-focused world, to desktop and now to mobile and it’s up to us to get better at showing, not just telling. And D S Simon’s 2015 Media Influencers Report found that 75% of producers, online editors and bloggers will use video on their sites. Image: hobvias sudoneighm via Flickr, CC 2.0.

Mobile 40

Mobile Film Media Training Video 40

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. Air cover – PR pros are not top guns, paratroopers, or bombardiers; air cover refers to media visibility that supplements or helps support more substantial stories — or even other departments’ initiatives.

Agency 192

Agency Internal International Pitching 192

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Or invest in a paywalled analyst report for trend statistics to enliven an evergreen pitch. All good PR people have relationships at key media outlets, of course. But sometimes we overlook freelancers and other “gig” contributors, whose numbers are increasing as traditional media outlets shrink.

Television 120

Television Interviews Engineering Tools 120

ImPRessions - Crenshaw Communications

APRIL 1, 2016

One reporter that I worked with confessed a trick for opening up reluctant subjects. Reporters don’t have to hide their motives; in fact, the journalist who explains what she’s going for in an interview will probably get a better and more authentic response from the subject. Share your goals.

Interviews 120

Interviews Media Radio Sports 120