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How to Tap Into Culture for Travel PR Strategies

5W PR

PR professionals should emphasize the importance of responsible tourism and encourage travelers to engage with the destination’s culture in a respectful and ethical manner. Measuring impact and adaptation Measuring the impact of culture-driven travel PR strategies is essential for refining future campaigns.

Travel 78
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Talking About the Great Outdoors: Q&A With Acclaimed Storyteller Baratunde Thurston

PRSay

Thurston is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, at the Monona Terrace Community and Convention Center in Madison, Wis. Are CVBs and other tourism groups pitching you now to come and visit? And yes, some of them are tourism groups and official outlets. Bring it on! It’s a worthwhile investment.

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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

End of the nine to five week - flexible working schedules will help address physical spacing and act as a counter measure to overcrowded commutes. Tech response to physical separation - remote video production is connecting people via the internet with remote events such a births and funerals.

Tourism 118
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Recap Part I: #PRStudChat Discusses PR Education & Learning

Deirdre Breakenridge

I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!” Weaknesses : Students are hungry for courses on social media, social media analytics and measurement, digital graphic design, and everything else that is digital. Sounds ironic?

Education 150
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Public Relations Lessons From Jesus, The Apostles And The Bible

Waxing UnLyrical

You may already have seen a couple of the Christmas-related videos making the rounds lately. As a result, people from all different walks of life are jazzed enough to share them with each other (I’ve lost track of how many times I’ve seen the Digital Nativity video in my Facebook friends’ streams, or on Twitter).

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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Animoto Animoto has become a popular tool for magically creating professional looking videos with no budget, no camera, and little technical skill. It couldn’t be easier to produce an Animoto video. You simply load images, text, select music, and wait about 10 minutes while Animoto whips up a video that looks like these.

Tools 99
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Colors Of My Life

Waxing UnLyrical

Be warned, the video is very shaky. Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO!

Tourism 58