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Six key features for newsrooms seeking a CrowdTangle replacement

NewsWhip

Here’s a synthesis of the key competences newsrooms should seek in their replacement technology. When the news is breaking right now , journalists need to feel confident they have the very latest information before writing up or chasing down a story further.

Reddit 78
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Is this a nostalgic goodbye to the HARO brand? [PR Tech Sum 51]

Sword and the Script

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. This view was echoed in some of the remarks about the rebranding on Reddit.

Brand 155
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Introducing Crisis Dashboard

NewsWhip

Unfortunately, today those professionals have to do so with only the scarcest measure of the scale of a crisis – and no indicators of its drivers, rate of growth, or dimension of public interest. . They must rely on a hodgepodge of legacy media monitoring technologies, surveys, and direct social network access. Paul Quigley.

Crisis 158
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5 technologies that will change how you do PR

Presspage

the importance of measurability. The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

The company also says it has doubled “the amount of content from Reddit” for media monitoring. The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. It many ways, the feature seems to be a way to measure the influence of journalists.

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8 Great Linked Tactics for Communicators

PRSay

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. It’s highly engaged and boosts the results of just about any traditional medium.

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An Eclectic but Intriguing Mix of 32 Statistics that Summarize Public Relations and Marketing in 2019

Sword and the Script

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. Read more: What is PR?