Bianchi Biz Blog
FEBRUARY 1, 2024
The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. Local economy is not as bad as it may look based on just the indicators. Economy in Japan looks blunt these days, but it is due to currency fluctuations.
ImPRessions - Crenshaw Communications
FEBRUARY 15, 2019
As a retailer and also a marketplace, Amazon has steadily grown its digital advertising business and now may pose a real threat to Google and Facebook. Rather than face months or years of protests from locals, it simply bowed out. Somehow, Amazon has escaped the worst of the techlash , at least for now. Take data privacy, for example.
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MaccaPR
FEBRUARY 25, 2015
If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. There’s a challenge because we have to put out 7 newspapers a week. Think again.
PR Fuel
JUNE 11, 2020
Newspapers have less influence, and we can be our own publishers, right? How do you get the attention of that newspaper’s reviewer? On the other hand, a new mustard product should be announced to consumer, retail, and food outlets. Reporters always like to run “local kid does well” stories.
Cision
MARCH 29, 2016
For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city. Be locally relevant, build trust, be mindful of your tone of voice and don’t underestimate the power of relationships.
Stephen Waddington
MAY 16, 2019
There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. Sales of the newspaper rocketed but the editor was deluged with complaints and called time on hardnosed reporting. He described breaking a story about a pornographic video pirating ring.
NewsWhip
APRIL 28, 2021
Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Kirsty: Yeah.
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