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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors.

Marketing 106
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What Is the Purpose of a Press Release? Plus, How to Pick the Best Press Release Distribution

PR Fuel

Newspapers have less influence, and we can be our own publishers, right? How do you get the attention of that newspaper’s reviewer? You may not need to reach an international audience. On the other hand, a new mustard product should be announced to consumer, retail, and food outlets.

How To 98
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Getting hired and ahead in marketing and PR

Stephen Waddington

There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. Sales of the newspaper rocketed but the editor was deluged with complaints and called time on hardnosed reporting. He described breaking a story about a pornographic video pirating ring.

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Behind the Headlines With Kim Spear

Cision

For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city. Be locally relevant, build trust, be mindful of your tone of voice and don’t underestimate the power of relationships.

Local 120
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Should You Bother With Press Releases? Plus, How to Pick the Best Press Release Distribution

PR Fuel

Newspapers have less influence, and we can be our own publishers, right? How do you get the attention of that newspaper’s reviewer? You may not need to reach an international audience. On the other hand, a new mustard product should be announced to consumer, retail, and food outlets.

How To 52
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Should You Bother With Press Releases? Plus, How to Pick the Best Press Release Distribution

PR Fuel

Newspapers have less influence, and we can be our own publishers, right? How do you get the attention of that newspaper’s reviewer? You may not need to reach an international audience. On the other hand, a new mustard product should be announced to consumer, retail, and food outlets.

How To 52
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The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

Newspapers are cutting staff. Yet I don’t think the PR-Journalist relationship is over–especially at the local level. Media conglomerates are eating up local news outlets. I was most recently the restaurants and retail reporter at the Minneapolis St. I know, I know, I’m not breaking news here.

Media 112