Cision

NOVEMBER 28, 2017

On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection. According to a study by Outsell , more than 70 percent of small and large marketing firms rated earned media at least equal to, if not more effective than, paid media.

Small Business 245

Small Business Media SMB Pitching 245

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. You don’t get your local paper?” How do you get your news?” “Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If I was taken aback.

Newspapers 74

Newspapers Print Radio Local 74

Stephen Waddington

DECEMBER 30, 2019

A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. The issue of gender pay has continued to be explored since the IABC study with notable work by Linda Aldoory, Bettina Beurer-Zuellig, Glen M. Broom, David M.

Government 103

Government Education Print Ethics 103

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 103

Media Radio Print Newspapers 103

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. I illustrate this for people with my hands: If you only get your news from newspapers and TV, hold your hands six inches apart – that’s all the news you’re getting.

Interviews 48

Interviews Radio Journalism Newspapers 48

Stephen Waddington

JUNE 25, 2020

Print is down but digital is booming. Local news is most valued but is on life support. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. The Reuters Institute Digital News Report 2020 is a challenging read.

Newspapers 103

Newspapers Print Local Television 103

Sword and the Script

MAY 9, 2017

The elephants were in full dress and didn’t disappoint the many local news station cameras that came out to film the event. I seem to remember having both print and broadcast media in attendance. See these related posts: Avoid the Noid: A Mascot that Became a PR Crisis Case Study . 5) Clowning around at Walter Reed.

Publicity 86

Publicity Radio Crisis Crisis Communications 86

Cision

OCTOBER 14, 2015

Buzzfeed , best-known for light list-based content, now runs regular long-form stories about topics such the local economic impact of Spaceport America and the suicide of a corrections officer who reported his colleagues for abuses. Its UK office announced that it’s starting to cover more local news. More data journalism.

Journalism 120

Journalism Trends Local Print 120

ImPRessions - Crenshaw Communications

JUNE 7, 2019

Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers. If you are a new tech PR intern, study the above terms to prepare for that first day. It’s the final paragraph of a press release that contains background on the company in question.

Agency 192

Agency Internal International Pitching 192

Mark My Words

APRIL 26, 2022

To this day, Mason makes sure that he gets every print copy of the local Craven Herald and Pioneer newspaper posted down to his south-east London home, where he now lives with his primary schoolteacher wife and their two sons. .

Radio 60

Radio Local Meeting Journalism 60

ZudePR

MARCH 22, 2018

H: What about the print quality? F: In late November, having moved thousands of Post-it notes around in my study, I ended up with a by-now non-colour coordinated sea of squares. However, I spent most of the time working at my local health club for the sociability. E: Why do people look down their noses at it?

Writing 83

Writing Google Blogging Exercises 83

Journalistics

MARCH 2, 2013

You may want to take on a client of your own to start gathering work examples – consider helping out a family or friend with their business, or volunteer for a local non-profit organization or church. The more “real” work you can show, the better.

Pinterest 52

Pinterest Writing Interviews Social Media 52

PR Conversations

AUGUST 17, 2014

We see this almost everywhere that PR is discussed online (and often in print too). All these ideas around the craft skills, management positions and professional status miss how the world of work is changing – which is evident in the careers literature and studies. They are right and everyone else is wrong.

Education 87

Education Training Policies Crisis Management 87

PR Fuel

SEPTEMBER 4, 2018

Try printing out your press releases and slashing through fluff (unnecessary words and info) with a red pen. In fact, one study cites that 78 percent of workers say being recognized motivates them to do a better job. We want that spot on the local news. We all want to please our bosses. Case in point: press releases.

Writing 45

Writing Report Education Company 45

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

JULY 17, 2015

Exits & Endings: Nicole Wallace announces her exit from The View after one season, following Rosie Perez ( Mediaite ); TLC has cancelled the Duggars and ’19 Kids & Counting’ following the molestation scandal ( USA Today ); and the National Journal will shut down its weekly print magazine and reduce newsroom size ( Capital ).

Media 120

Media Print Mobile Journalism 120

Stephen Waddington

JUNE 19, 2022

Social media has replaced local news in communities across the UK. It is weakening community engagement and participation in local democracy. The collapse of local news is a crisis that has played out in plain sight over the past two decades. Local news has faced an assault on two fronts. Rumours are commonplace.

Local 112

Local Report Newspapers Government 112

Wadds Inc.

JUNE 19, 2022

Social media has replaced local news in communities across the UK. It is weakening community engagement and participation in local democracy. The collapse of local news is a crisis that has played out in plain sight over the past two decades. Local news has faced an assault on two fronts. Rumours are commonplace.

Local 59

Local Report Newspapers Government 59

Stephen Waddington

DECEMBER 15, 2021

Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted. It covers content, media, influencers, and events and is packed with practical tools, advice, and case studies. Search engines are the most trusted form of media (56%).

Publicity 128

Publicity Government Guidelines Facebook 128

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

NOVEMBER 29, 2016

The same is true in print. Where the major daily newspaper – even the online version – was the single most influential local publication in any American city, today it’s just one among many. Studies suggest that especially in B2B, upwards of 70% of content goes unused. The audience is divided among the many media choices.

Content Marketing 60

Content Marketing Publicity Marketing Television 60