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Data-Driven PR Campaign Planning: Part 1

Onclusive

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

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Succession Season Premiere: What Was All That Media Monitoring Talk About?

Critical Mention

Rather, an all-in-one Earned Media Suite that provides tracking and sentiment analysis for TV, radio, online news, social media and podcasts is what Kendall Roy – and all businesses and brands concerned with their media coverage – needed as he prepared to take on his father.

Media 162
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Say Goodbye to Paywalls with Critical Mention’s Licensed Content

Critical Mention

Critical Mention’s Licensed Content offering makes it incredibly simple for media pros to track and measure mentions within worldwide news sources and industry trade journals. . Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Until next time! Critical Mention.

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Prakky’s pick: Top sources of Australian media news

Prakkypedia

I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. Media Week. Download This Show.

Media 76
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A New Year’s Resolution for PR: Media Hits and the Importance of Asking WHY

Shift Communications

We want to get media hits in the New York Times, Wall Street Journal, NPR – those type of tier one media outlets.”. Their content is often featured on NPR and their local radio affiliates. Doctors are a key audience for the aforementioned client and the end-user for the technology they provide. Right Message. Right Time.

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How to Choose a Media Monitoring Service

Critical Mention

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

How To 60
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Maxim Behar: What will be the television of the future

Maxim Behar

The institution of television has two elements - one is technological, the other is content. The technological cannot be stopped because you see what is happening globally. Of course, radio stations have direct lives all the time to be able to engage their listeners. The content element is already up to us.