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Expanding into the Hotel Industry

The Hoyt Organization

When a development company decided to expand into the hotel market, they turned to THO to help spread the word. Features in each local market – as well as placements in national real estate media along with hospitality journals appeared once the acquisition took place. What was the best way to tackle this?

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Personal Branding: Always Be Prepared for Your Next Job Opportunity

Cision

There’s a well-known saying by Warren Buffet: “It takes 20 years to build a reputation and five minutes to ruin it.” By making a commitment to bringing your best game everywhere you go, you ensure that your brand maintains a positive reputation, leaving no room for ruin. Always bring your best game. Images via Pixabay: 1 , 2 , 3.

Brand 189
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Behind the Headlines With Lynda Fernandez

Cision

After graduating from college with a degree in broadcast journalism, a professor recommended me for a part-time position at the local Fox affiliate. The world has gotten smaller with technology, so reaching far-off markets is much easier today. They drive success and enhance your reputation as a PR professional.

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7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. It’s not part of reputation management for the business but for you. 4) How does the vertical market that you are in, legal, impact your role in PR?

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PRoust Questionnaire: Helen Slater

PR Conversations

And when clients don’t really get PR (see above), instead treating it as an afterthought to marketing. They are vastly different markets and where everything is writ large compared to our small, beautiful environment where everyone knows everyone. It’s not that she has a bad reputation, but it could do with a bit of a polish.

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Would you buy a car from that man? Reputation is personal

Prakkypedia

I’ve been pondering reputation. Reputation, of course, is central to the public relations profession. But in my own household, reputation is also very personal. Real estate agents and insurance brokers are the closest related-occupation in the list, in terms of their occupational drive to make a ‘sale’.