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After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention

Sword and the Script

Therefore, the author concluded that such deals are unethical. I didn’t think it was unethical, just capitalism. As a communications pro, you are generally privy to conversations the rest of your peers are not. Of course, b-school being b-school we debated the merits of that journal article in class.

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Pitch about Nothing – Good PR or Con Job?

Flack's Revenge

More recently, I worked on a pitch for a client. The pitch had remarkably little substance; some might say it was about nothing. Hopefully, your agency management has the guts to walk away from anything unethical or dodgy. It is your job to help them succeed. And that pitch about nothing? But it worked!

Pitching 149
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Pitching Around Covid-19

Buzzstream

Although slashing “ monitoring and relationship tools looks a lot better on paper than laying off employees ,” according to Muck Rack, doing so may cut off your business’s only lifeline to customers. However you mold your career in the next couple of years is up to you – and the sky is the limit!”. Addressing COVID-19 When Pitching.

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What is Public Relations’ First Responsibility in Ethical Situations? Linda Welter

Ethical Voices

Ethics issues with influencers Why don’t you tell us more about yourself and your career? Ethics issues with influencers Why don’t you tell us more about yourself and your career? Joining me on this week’s episode is Linda Welter , the CEO of Caliber Group , a brand marketing, public relations, and digital firm.

Ethics 76
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Should You Conduct Negative SEO Against a Competitor?

Melissa Agnes

Not only is this an unethical practice (WordPress didn’t let me underline “unethical” 50 times, so once will have to do), but it’s also a crisis waiting to happen. ” So not only could you lose the respect and trust of your stakeholders, but you can get sued AND removed from Google for good.

SEO 124
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Incorporating the Media Business Model into Pitches

Shift Communications

Over the past few weeks, I’ve been looking at outbound media pitches and reconsidering the way we should be approaching media. We’re given a piece of news from a client and, based upon our knowledge of the media, we shape up a pitch. As long as you know your contact well and the pitch is sound, this generally works.

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Meet the Media: Philip Nussel, Web Editor at Automotive News

Bianchi Biz Blog

This is an unofficial duty, but I serve as a sort of “compliance” editor who monitors the outrageous and illegal theft of our content by unscrupulous websites and unethical journalists. Can you tell us what types of stories, trends or issues are on your radar now? If you don’t go somewhere, your career might not go anywhere.