Stephen Waddington

APRIL 18, 2020

Was it really only three years ago that Professor Robert Kelly, an associate professor in political science at Pusan National University, became an internet sensation when his children walked into his study during a live BBC news interview? We’ve accepted a significant reduction in production quality in mainstream radio and television.

Media 83

Media Crisis YouTube Television 83

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. Yes, there is still print and broadcast media.

Pitching 150

Pitching Radio Newspapers Print 150

PRSay

MARCH 22, 2017

I watched interviews after the show to hear more about the mistake, and to my amazement, there weren’t any concrete answers — just confusion and several conspiracy theories. A rep for Oscar vote-counters PricewaterhouseCoopers (PwC) apparently gave Beatty the Best Actress card, which had winner Emma Stone’s printed name on it.

Crisis 118

Crisis Sports Television Print 118

Critical Mention

FEBRUARY 27, 2020

How did you use your experience as a reporter to your advantage in PR? My years’ experience as a reporter has taught me a very important thing – people want to content that is relatable and solution based. I always remind clients it’s about storytelling. Talk about your passion and be true to your niche.

Journalism 78

Journalism Social Media Radio Fashion 78

Solo PR Pro

JULY 14, 2015

Never assume – just because a client knows the key messages backwards and forwards – that they understand the dynamic of an interview. Explanations and instructions on taking charge and guiding the interview, including bridging statements and transitions. Step-by-step directions for before, during and after the interview.

Media Training 40

Media Training Training Handbook How To 40

PRSay

AUGUST 12, 2016

Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform. Reporters today are now their own social brands and are competing to break news 140 characters at a time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Research reporters, anticipate questions.

Media Training 180

Media Training Training Interviews Media 180

prTini

MAY 27, 2016

Peter interviews people from media outlets (TheSkimm, Hearst Magazines, and more) on a wide range of topics, from finding inspiration for content to bridging the gap between online and print media, in an effort to navigate the constantly shifting media landscape. And/And – I have a slight obsession with this podcast.

Interviews 34

Interviews Energy Television Print 34

Maxim Behar

APRIL 2, 2024

The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly in print media. Dozens of leading global PR experts have contributed to this book by agreeing to be interviewed on the topic of a social media revolution.

Print 64

Print Social Media Web Television 64

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Or invest in a paywalled analyst report for trend statistics to enliven an evergreen pitch. These contacts can be a gold mine of information and access, particularly when it comes to cracking morning television or top-tier print publications. Collect and cultivate freelancers. And there are practical reasons to prep early.

Television 120

Television Interviews Engineering Tools 120

Cision

OCTOBER 21, 2016

California-based single-agency PR firm the NALA, and its sister company STARKART, needed to find a solution to target each client’s specific audience base, prove success with essential reports and increase overall efficiency to compete with larger firms. Recognized as the industry leader, Cision was the obvious choice.

Software 120

Software Agency Case Study Television 120

Maxim Behar

NOVEMBER 15, 2023

Now, 10% of it is in print, the other 90% is on the social media platforms. I printed it with indigo and somehow, it has been associated with the written word ever since. And the reporter asked me, "What? You can watch the whole interview here. However, in the last 10 years, media has changed and so have the ideas.

Hotels 64

Hotels Newspapers Journalism Ethics 64

MaccaPR

MAY 23, 2018

I had the privilege of attending the 2018 PR Bootcamp: Media Relations Conference hosted by New Product Events in New York City, where we heard editors and producers of major consumer-facing publications and television shows reveal how PR professionals should (and should never) approach them with stories. Get to the point. Help them help you.

Pitching 82

Pitching Print Journalism Local 82

PRSay

JULY 31, 2019

For a reporter who’s made a career out of investigative journalism, it’s clear that Bob Woodward understands what makes a compelling narrative and how to get the “best obtainable version of the truth.”. It’s not just a matter of getting a version and printing it. It’s not just a matter of getting a version and printing it.

Journalism 120

Journalism Conference Internal International 120

Cision

JULY 2, 2015

According to Oxford’s Reuters Institute Digital News Report 2015 , 41 percent of people interviewed access news via Facebook each week. Click here for our free State of the Media Report now! This article will examine perspectives on these two issues and what role they will play in today’s digital news space.

Journalism 120

Journalism Facebook Social Media Consumer 120

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital. Adobe (pictured below) has a great template.

How To 48

How To Media Print Real Estate 48

Cision

MAY 21, 2015

Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Maritza brings her experience as a serial entrepreneur and interviews today’s leading entrepreneurs. Find show notes at [link]. 14) John Jantsch.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. In 1962 the Pilkington Report recommended a second BBC channel, a separate service for Wales, and the restructuring of ITV. "In

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

NOVEMBER 29, 2016

But the reporter didn’t respond, despite my experience, intuition and persistence. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. In broadcast television, you had three choices – ABC, CBS or NBC. Today, are many more options both on the television – and on the web.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Mark My Words

NOVEMBER 16, 2020

Mr Farage, who spoke at a Trump rally in Arizona last month, said the President’s “biggest success” in the past two decades was television. A report last week from Axios suggested that the President was already working on a plan to build his own digital media channel to “clobber Fox News and undermine the conservative-friendly network”.

Television 60

Television Media Radio Newspapers 60