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Being Smart and Strategic When Navigating the Current News Cycle

PRSay

At MediaSource, we’ve been speaking with our key media contacts to keep a pulse on what’s happening in newsrooms, and speaking regularly with our partners in journalism. Here’s a sampling of what we’ve heard: One radio network producer told us that they are open to “anything they can get their hands on” related to COVID-19.

Resources 214
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Your client is accused of price gauging, now what? – Scott Brooks

Ethical Voices

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. How to keep truth at the forefront How to ethically deal with advocacy Tell us more about yourself and your career That column is a great opportunity to how I got to where I am. My background is in radio and television journalism.

Ethics 89
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PR 101: How to Pitch The New York Times

Cision

Radio silence is common, and can be a telling response in itself. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. Readers expect to be served with the highest quality journalism, and any story that might hew too similarly to the competition’s story is not going to pass muster. Know the paper.

Pitching 120
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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98
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How to Reach Special Publics – The Woman Publics

PR Conversations

We are now in Part V (How to Reach Special Publics) with thirteen chapters covered and a further twenty to come. I’ve also found reference to an article written by Mabel Flannel and Sally Woodward on “This Business of Women” published in the October 1955 issue of the Public Relations Journal.

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Public Relations Professionals Are Failing to Address the Ethical Threat of Incivility – Brian Peterson

Ethical Voices

First, I was in radio journalism doing the DJ thing with album rock at night and high school during the day. Radio was my first love. It goes from whether you’re talking about universal versus absolute ethics, and you may have a guiding principle, but how do you adapt it for the localities? Absolutely.

Ethics 78
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Advice for PR and Journalism Students

Journalistics

Write for the school newspaper, sign up to DJ for your college radio station, or join the PRSSA (Public Relations Student Society of America). You should know how to use PowerPoint like a ninja before you leave school. Life After College (How to Get a Job). Get that experience now – it will save you time and effort later on.