harnessing-the-power-of-big-data-for-public-relations 
Waxing UnLyrical
JANUARY 24, 2013
Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. So, what is big data ? Leveraging real-time data during a crisis.
ImPRessions - Crenshaw Communications
JANUARY 5, 2024
From Chris Harihar ’s perspective, generative AI tools like ChatGPT and DALL-E finally gave PR agencies the power to deliver on their promises of AI sophistication. From Chris Harihar ’s perspective, generative AI tools like ChatGPT and DALL-E finally gave PR agencies the power to deliver on their promises of AI sophistication.
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Onclusive
NOVEMBER 8, 2023
Each channel provides its own large sets of metrics, making it difficult to collect and connect data consistently. Real-Time Monitoring: According to a recent study, an estimated, 328.77 million terabytes of data is created each day. And needing to track it all in real-time adds a big extra layer of complexity.
Onclusive
NOVEMBER 8, 2023
Each channel provides its own large sets of metrics, making it difficult to collect and connect data consistently. Real-Time Monitoring: According to a recent study, an estimated, 328.77 million terabytes of data is created each day. And needing to track it all in real-time adds a big extra layer of complexity.
Burrelles Fresh Ideas
FEBRUARY 13, 2024
Even if you can only catch a tiny slice of that audience, you’re in for a big win. In this read, we’re diving into social commerce and its power as a game changer in the ecommerce industry. Being on social media is the online pastime that everyone loves. In 2023, more than 4.89 billion people were using social media globally.
Cision
AUGUST 28, 2017
Use Appealing Data. “Get to the heart of what your press release is really about in the headline,” Carrie Winans, public relations officer for SmartSign says. . “Get to the heart of what your press release is really about in the headline,” Carrie Winans, public relations officer for SmartSign says.
Burrelles Fresh Ideas
JUNE 6, 2023
For the last several years, marketers primarily used AI for data analysis and predictive modeling. For the last several years, marketers primarily used AI for data analysis and predictive modeling. AI-powered algorithms can analyze large volumes of data and identify patterns and trends that would be difficult for humans to detect.
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