article thumbnail

How to Create Viral Content That Wants to Be Shared – in 6 Steps

Cision

It’s like a newspaper,” said Frank, a former print reporter. “It They’re the types of people in your friends group who always share the best stuff on Facebook — the story that you don’t know how they found it,” says Frank. The post How to Create Viral Content That Wants to Be Shared – in 6 Steps appeared first on Cision.

Viral 112
article thumbnail

Philanthropist Craig Newmark on Ethical Communication

PRSay

He’s funding “groups who are succeeding in making a change when it comes to the people who amplify disinformation.”. If social media platforms and newspapers “can throttle back the rate of infection by information super-spreaders, that will solve a lot of the problem,” Newmark said. “I

Ethics 170
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He The change will take effect on April 2, 2024. Small text ads – written by Shankman – were included at the top of every email.

Reddit 178
article thumbnail

PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. It expresses an opinion on a specific topic and appears in newspapers or online publications. What is Viral Marketing? PR teams leverage viral marketing to amplify brand messages and increase visibility.

Viral 52
article thumbnail

The plant-based companies shaking up the meat market

NewsWhip

Taken as a group though, Yum! But which sites are producing viral articles? As the top articles show, it is a long way from the traditional newspapers and cable news channels. Out of the top 100 articles by engagement, 49 were explicitly about some kind of partnership or endorsement between the vegan meat brands and celebrities.

Company 78
article thumbnail

5 Lessons Marketers Can Learn from the Popeyes/Chick-fil-A Chicken Sandwich Twitter Wars

MaccaPR

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. Sure you might be ready to respond if an advocacy group called for a boycott of your brand. 3 – Let Go of Control on Social (Within Reason).

Twitter 105
article thumbnail

How Public Relations Can Fight Fake News

ImPRessions - Crenshaw Communications

By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous stories. We helped the company debunk the lies with the help of third party groups who specialize in quashing misinformation. Support legitimate media.

Publicity 120