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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity. Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners.

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Can Sponsored Content Work For PR?

ImPRessions - Crenshaw Communications

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism.

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Conference Recap: Morgan Spurlock on Creating World-Changing Content

PRSay

The professional storyteller, best known for his critically acclaimed documentary “Super Size Me,” shared how to “create world-changing content, one story at a time,” peppering the session with video clips from his various films. “We she holds a master’s degree in arts journalism from Syracuse University’s S.I.

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Taylor Swift’s Lessons for Communicators

PRSay

She even wrote, directed and performed in a short film based on the song. In an Op-Ed for The Wall Street Journal , Swift wrote that “valuable things should be paid for,” emphasizing the value of her music — and that of others. 1 on the Billboard Hot 100 chart — the longest song ever to reach that peak.

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10 Tips for Improving Your Photos and Videos

PRSay

Communicators tend to think of themselves as wordsmiths, whether it’s writing press releases or thought leadership articles. The most important tip for amateur photographers is always look for the light, says Travis Johansen, producer, director of photography and video editor at Provid Films. Look for the light.

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The Pros Weigh In: The Best Books for the Marketer on Your List

Polaris

Like Eden I’m also looking forward to seeing the film adaptation over the holidays. Most useful offline resource: The Leadership Secrets of Santa Claus: How to Get Big Things Done in YOUR Workshop. A good pick for the holiday season, this book is an easy read offering lots of useful leadership tips and techniques.

Marketing 251
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22 PR Rock Stars of the Future

Communications Conversations

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. I am in awe of my nominee Tori Olker, a journalism major with a PR emphasis at the University of Mississippi. Bobby is poised for a career in corporate communications.

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