article thumbnail

Thanksgiving and Black Friday bring Target the most brand coverage in November

NewsWhip

This was picked up by several local news outlets, with ABC7 in Los Angeles earning over 127k engagements to its article published on Nov 13th, just five days after the initial statement. And just in case you missed it, Musk responded in typical Elon Musk fashion. But what else made a splash in November?

Brand 78
article thumbnail

Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

This “Barbie” garners media The film’s PR tactics generated immeasurable earned media coverage across varied outlets, from local TV to national outlets like The New Yorker , The Wall Street Journal, The New York Times, CNN and the BBC. Travel media reported on hotels decorated in the style of Barbie. He’s just Ken.”

Film 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Influencer Engagement: Finding a Fit

Waxing UnLyrical

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. manual social media searching, local news, niche publications, community events, etc.,

article thumbnail

Discovered by Porsche: the Art of Storytelling

Presspage

The principle categorizes content into three main types: ‘Hero’ content aims to create viral, high-impact (video) content, often tied to significant events or campaigns, to attract a massive audience. Local micro-influencers, like Eva Cleven, were leveraged to engage the target audience through podcasts.

article thumbnail

Asda newsdesk story discovery supports authentic PR engagement

Stephen Waddington

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities.

article thumbnail

7 Important Principles Of Media Coverage Every Business Needs To Know

Polaris

It was a sad story that pretty much went viral. Large news corporations assign journalists to beats: food, technology, health, fashion, municipal politics, entertainment and more. 3: Find the local angle. If you work in Toronto and you’re pitching a story to a reporter in Vancouver, find the local angle.

Banking 100
article thumbnail

6 Pro Tips to Create Bigger Buzz for Your Business

Cision

For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features. ” Similar to Birchbox, Triberr also is heavily invested in increasing their utility acquiring Scoutle , an analytics company that can help bloggers to predict the virality of their articles. Conclusions.

Energy 120