Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten.

Survey 98

Survey Industry Leadership Study 98

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Some 68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago.

Survey 178

Survey Marketing B2B Study 178

The Hoffman Agency

JULY 8, 2019

Focus groups and surveys can be a great indication, but they are both vulnerable to the fact that what people say is not often what they truly think. . As a storyteller, I feel compelled to know data — maybe not at the level of a NASA analyst, but enough to understand what secrets the numbers are trying to tell me.

Storytelling 28

Storytelling Data Travel Writing 28

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 196

Marketing Content Marketing Data Social Media 196

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. Action: Read widely and consume a variety of media.

Publicity 164

Publicity Ethics Data Community 164

Stephen Waddington

DECEMBER 15, 2021

Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards. A voluntary UK agency pay gap survey by PRWeek found that BME staff receive 77% of the average pay, while female staff receive 94% of the average pay. Here's the commercial.

Publicity 128

Publicity Government Guidelines Facebook 128

Deirdre Breakenridge

OCTOBER 20, 2015

Even for the basic research class, as Patrick Merle challenged, educators “need to move away from the traditional survey-focus group content.” How has your PR education prepared you for your career? I have to say that the real PR education for me started after I earned my doctoral degree in PR. Agreed wholeheartedly!

Education 150

Education Training Course Social Media 150

Contently - Strategy

OCTOBER 24, 2019

We surveyed the best financial email newsletters, drawing inspiration from many of them. It’s okay to point out the ethical flaws in, say, subprime lending programs, while writing honestly about the helpful products your bank offers. If the content is good enough over time, people will come back for more.

Financial 79

Financial Banking Content Marketing Writing 79

PR Conversations

APRIL 10, 2018

For instance, in Asia-Pacific almost 60% of the practitioners surveyed indicated a need to develop their technical skills whereas only about 20% of them said that their organizations offer such training. Her research, teaching and consultancy focus on issues related to CSR and PR, looking in particular at storytelling and measurement.

Training 80

Training Measurement Technology Engineering 80

The Proactive Report

JANUARY 30, 2015

The 2014 PRESSfeed survey showed 87% of journalsts and editors said they want visuals with company news, yet only 26% of all press releases posted on the wire services have visuals. 59% od companies surveyed late last year say hiring of content marketing is imminent. We are the storytellers and content marketing should be our domain.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

DECEMBER 11, 2018

Also see PR and Storytelling; Off Script No. 15) Ethics in PR revisited. While most PR pros ARE ethical, it’s something we should all take into consideration. This is time-consuming and inefficient and often ignores data from surveys and analytics. 7: Lou Hoffman. Also see Off Script Q&A No.

Social Media 96

Social Media Marketing Media Creativity 96

Communications Conversations

MAY 3, 2016

She’s done an extensive survey and in-dedpth interviews. Because of Kathryn’s diligence, professionalism and work ethic, she was selected to represent USM for the Sales and Marketing Professionals of the Pine Belt’s Rising Star at Work Intern Program. She’s a bright student and a strong leader among her peers.

Sports 0

Sports Leadership Internal International 0

Communications Conversations

MAY 13, 2015

She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups). With a passion for storytelling and nomadic spirit, Natalie realized she could combine her love for writing and travel with a career in public relations. You can find her portfolio here: [link].

Groups 60

Groups Internal International Conference 60

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. And according to a recent Weber Shandwick survey of 1,700 adults , 52 percent are concerned today’s health-related information is either false or misleading. ” Good medicine, like good content, comes down to trust and results.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. And according to a recent Weber Shandwick survey of 1,700 adults , 52 percent are concerned today’s health-related information is either false or misleading. ” Good medicine, like good content , comes down to trust and results.

Healthcare 59

Healthcare Content Marketing Industry Trends 59