Ishmael's Corner

NOVEMBER 8, 2017

The Art Of Storytelling In Business Communications And Public Relations. I speak at the Mumbrella Conference in Singapore tomorrow, charged with answering the question, “Does PR Get Storytelling?” To find out, we surveyed over 400 PR professionals based in Asia pulling from both.more. Obviously, I have my views on the topic.

Storytelling 114

Storytelling Conference Survey Communications 114

Sword and the Script

JUNE 25, 2020

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value? The IABC Heritage Region recently hosted Ned Lundquist and I for a webinar.

Survey 78

Survey Communications Public Affairs Ethics 78

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Most “marketing geniuses” are strong storytellers. Not everyone is a natural storyteller. The Moth website even features its own storytelling tips to help you get started.

Storytelling 149

Storytelling Data Insurance Insurance 149

ReimaginePR

MAY 16, 2015

Lots of PR and Marketing pros have reached out to us looking for advice on how to get their corporate storytelling where it needs to be. And brand storytelling feels like something anybody can do. That’s why we’re working on an online course to help other PR pros develop their storytelling chops.

Storytelling 120

Storytelling Survey Corporate Course 120

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten.

Survey 94

Survey Industry Leadership Study 94

Agility PR Solutions

OCTOBER 18, 2023

New research from tech-focused storytelling and experiences agency Alloy finds that less than half of tech brands surveyed indeed […] The post B2B marketing insights for improving technology business performance appeared first on Agility PR Solutions.

B2B 114

B2B Technology Marketing Storytelling 114

Presspage

JULY 11, 2017

Aristotle’s Framework for storytelling Next to the three big ingredients for a story mentioned above, Aristotle thought of a valuable framework for stories also. Make sure your plot is simple, compelling, and it contains the essential concepts of storytelling: pity, fear and catharsis. There are many ways to tell a story.

Storytelling 137

Storytelling Film Blogging Video 137

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. And 63% of survey respondents cited budget as their top challenge – even as business and employers expected them to do more with a rapidly increasing list of things to do.

Survey 74

Survey Industry Communications Corporate 74

Barokas

MAY 22, 2019

To do this, we must remember that the storyteller is often just as important as the stories themselves. Customers are an amazing resource for this type of authentic storytelling. The post Storytelling Isn’t Just for Kids. The concept of marketing customer success is heavily backed by data.

Storytelling 60

Storytelling Radio Print Advertising 60

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

Threads’ tight integration with Instagram can leverage visual storytelling, making it ideal for conveying complex ideas in a visually appealing manner. PR specialists can use Threads to conduct surveys, seek feedback, and address community concerns promptly.

B2B 170

B2B How To Instagram Reddit 170

Contently - Strategy

SEPTEMBER 21, 2021

Earlier this year, we surveyed 1,072 Americans about what they want from branded content. In our survey, it was the second-most popular content format, just behind video. Yet, in a separate survey of 530 marketers we conducted recently, less than 10 percent said they were prioritizing this type of visual content this year.

Brand 132

Brand Branding Banking Survey 132

Onclusive

DECEMBER 28, 2021

Our data collection and analysis doesn’t end there—we also survey the industry’s most experienced communicators and business executives during our live webinars. As a data science company, Onclusive is known for our unique and unexpected insights from comprehensive media monitoring and PR Attribution.

Industry 221

Industry Crisis Management Measurement Data 221

Sword and the Script

MAY 9, 2023

The report is unique because it’s based on two behavioral science experiments – not a survey – that the consulting firm conducted with Allego. Storytelling enhances value. Storytelling can be a powerful sales tool. It’s worth pointing out storytelling doesn’t just work on trinkets. Loss aversion is a motivating factor.

B2B 81

B2B Storytelling Marketing Case Study 81

5W PR

OCTOBER 6, 2023

Storytelling Customer feedback in product development provides compelling narratives that can be woven into brand stories. Collecting feedback Businesses actively gather feedback through various channels, such as surveys , social media, customer support interactions, and online reviews.

Consumer 88

Consumer Strategy Case Study Survey 88

The Hoffman Agency

JULY 8, 2019

Focus groups and surveys can be a great indication, but they are both vulnerable to the fact that what people say is not often what they truly think. . As a storyteller, I feel compelled to know data — maybe not at the level of a NASA analyst, but enough to understand what secrets the numbers are trying to tell me.

Storytelling 28

Storytelling Data Travel Writing 28

Institute for Public Relations

DECEMBER 5, 2022

A survey of 397 members of the National Investor Relations Institute (NIRI) was conducted from April – May 2022. Korn Ferry examined the role investor relations officers (IROs) play in helping organizations navigate unpredictable and dynamic markets. Key findings include: 1.)

Storytelling 52

Storytelling Survey Communications Marketing 52

Burrelles Fresh Ideas

MARCH 19, 2024

With inflation easing, a recent Nationwide Travel Insurance survey reveals an upbeat US travel outlook for the year. The power of storytelling in travel PR: At the heart of successful PR lies the art of storytelling, a potent tool for conveying brand values, fostering emotional connections, and inspiring wanderlust.

Travel 90

Travel Trends Tourism Transportation 90

Wadds Inc.

OCTOBER 5, 2023

Surveys reveal many now avoid the news altogether due to gloom and doom, causing democracy to falter as corruption and ignorance thrive,” she Fleming. She aimed to humanise the crisis through first-person storytelling. Fleming described our “poisoned” and “toxic” information ecosystem, flooded with conspiracy theories and hate speech.

Communications 98

Communications Crisis Social Media Storytelling 98

5W PR

MAY 6, 2020

But the About Us page is also important because that’s where more than half the respondents to a recent survey by KoMarketing, a social/content marketing firm, said they visit. More than half (52%) of those surveyed, rated the About Us page higher than blogs, testimonials and collateral marketing information.

Survey 88

Survey Storytelling Consumer Analysis 88

Ishmael's Corner

SEPTEMBER 28, 2014

That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — This has less to do with the actual business storytelling and more about how The Man measures journalists. to learn how they like to be pitched.

Pitching 146

Pitching Survey Storytelling Newspapers 146

Sword and the Script

SEPTEMBER 15, 2020

Then in a few months, they’ll step back, take a survey of the content they’ve published and realize that everything sounds the same. If you enjoyed this post, you might also like: What Does “Storytelling” Mean to You? Where businesses go wrong is when they take messaging too literally. Exactly the same. But message is about meaning.

Storytelling 124

Storytelling Survey Employee Examples 124

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. Read more: 5 Datapoints from the CMO Survey for B2B Marketers.

Survey 103

Survey Marketing B2B Content Marketing 103

PRSay

NOVEMBER 23, 2020

Plus, once you nail it, you can repurpose it for tip sheets, case studies, survey stories and more. Reach more readers — and sell more products, services, programs and ideas — with storytelling, metaphor and other creative elements. Make this the year that you finally drop the inverted pyramid. Stop boring them.

Writing 196

Writing Case Study Training Storytelling 196

5W PR

FEBRUARY 19, 2024

Surveys, focus groups, and social listening can reveal the specific needs and preferences of the target audience. Sometimes it’s best to let the customers be the storytellers. To truly connect with them, companies shouldn’t assume that they already know what everyone wants. Don’t just sell features, sell the impact.

Consumer 78

Consumer Industry Brand Branding 78

Stephen Waddington

NOVEMBER 3, 2021

As the role of the function continues to evolve, teams are balancing traditional skills such as writing, storytelling and media engagement, with expertise in new areas such as social purpose, risk, and management. Survey demographics Edelman surveyed 250 senior communication leaders during December 2020 and February 2021.

Corporate 113

Corporate Communications Government Crisis 113

PRSay

FEBRUARY 26, 2019

Being asked to speak extemporaneously terrifies one in four Americans, according to Chapman University’s annual fear survey. This article first appeared in the February 2019 “Storytelling & Writing” issue of Strategies & Tactics. Greg Beaubien is a frequent contributor to PRSA’s publications.

Publicity 116

Publicity Journalism Storytelling Survey 116

Ishmael's Corner

APRIL 15, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post A Human Touch in PR appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. By Matthew Medlin, Account Coordinator Science and art. But glances can be deceptive.

Storytelling 147

Storytelling Communications Publicity Survey 147

Sword and the Script

AUGUST 18, 2020

A survey of 300 PR pros found 95% say “often” or “sometimes.” We dug into this in the 2020 JOTW Communications Survey this year. PR Ethics of Communicating a Point of View As with many of the questions on this survey, we offered an optional open-ended comment field asking “why?” Give our services a try.

Ethics 99

Ethics Communications Survey Public Affairs 99

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. 4 ways creative PR takes it up a notch. Creativity in PSAs helps make a tired message fresh.

Creativity 174

Creativity Small Business Storytelling Travel 174

Ishmael's Corner

NOVEMBER 19, 2017

The Art Of Storytelling In Business Communications And Public Relations. Does PR Get Storytelling? Test #1 We analyzed the use of adjectives and adverbs, often a shortcut to genuine storytelling. Techniques For Effective Business Communications. If you say you’re great, no one believes you.

Storytelling 130

Storytelling Communications Publicity Survey 130

Stern + Associates

NOVEMBER 16, 2023

Shockingly, a 2020 survey measuring Holocaust awareness in the U.S. found that roughly two-thirds of those surveyed didn’t know how many Jewish people had died. Even among younger people, education on the topic is lacking – 48% of the 18-to-40-year-olds surveyed could not name one concentration camp or ghetto.

Survey 62

Survey Groups Storytelling System 62

5W PR

OCTOBER 20, 2023

Be inclusive in the storytelling. Listen to their feedback, whether it’s on social media, through surveys, or in reviews. Inclusive messaging Craft marketing messages that reflect the cultural nuances and values of the target audience. Language matters, but so do visuals, symbols, and narratives.

Strategy 78

Strategy Marketing Local Groups 78

PRSay

SEPTEMBER 25, 2023

In a recent survey by language-learning platform Preply, more than 1 in 5 people say they dislike corporate buzzwords. According to the survey respondents, commonly used corporate buzz-phrases include “win-win,” “culture” (as in company culture), “circle back,” “it’s on my radar,” “on the same page,” “bring to the table” and “new normal.”

Fashion 92

Fashion Survey Corporate LinkedIn 92

Cision

APRIL 5, 2017

In Cision’s 2017 State of the Media Report, which is based on a survey of more than 1,550 journalists and influencers, Cision found that 25% of respondents said that they believe the public values feelings over facts or opinions. Journalists too, perceive an opportunity for emotional persuasion.

Brand 252

Brand Branding YouTube Social Media 252

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print.

Radio 74

Radio Television Media Local 74

Cision

MAY 10, 2016

Storytelling has changed. Francis College, says transmedia storytelling is the path brands need to take. Francis College, says transmedia storytelling is the path brands need to take. We are moving away from the age where there was one linear master story plot and storyteller. But what is the right way?

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Ishmael's Corner

JUNE 3, 2021

The Art Of Storytelling In Business Communications And Public Relations. The post PRovoke Media Recognizes Our Workplace as One of the Best appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. But the physical.more.

Storytelling 91

Storytelling Media Communications Publicity 91