Ethics Measurement Storytelling Survey 
Sword and the Script
AUGUST 1, 2022
The volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey, which is being released today. We were joined in fielding and analyzing the survey this year by five contributors including: Gini Dietrich , Founder & CEO, Spin Sucks.
Sword and the Script
JUNE 30, 2021
Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Karen and Shonali were part of a group of six contributors to the survey and report. Making an effort to measure is half the battle.
Sword and the Script
JUNE 25, 2020
We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value?
Sword and the Script
MAY 26, 2020
72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. The complete survey is freely available for download as a PDF on SlideShare.
Deirdre Breakenridge
OCTOBER 20, 2015
I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!” Even for the basic research class, as Patrick Merle challenged, educators “need to move away from the traditional survey-focus group content.” How has your PR education prepared you for your career?
PR Conversations
APRIL 10, 2018
For instance, in Asia-Pacific almost 60% of the practitioners surveyed indicated a need to develop their technical skills whereas only about 20% of them said that their organizations offer such training. Practice is staying focused on hierarchical and strictly systematic, measurable models. training offered). Too close to propaganda.
Sword and the Script
DECEMBER 22, 2020
Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Some 68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago.
Expert insights. Personalized for you.
132 
Let's personalize your content