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7 Digital PR and Marketing Tends for 2023

The Proactive Report

Download the full PDF version of the infographic here . The more you know about your customers, clients, employees, and competitors, they better your planning will be. Google has a specific set of content guidelines. 2023 is right around the corner. These six Digital PR and marketing trends can help you thrive in 2023.

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How to Create a Media Kit

5W PR

Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • By including sponsorship guidelines for influencers, etc., The offer to potential clients and partners.

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Healthcare Communication Strategies During Pandemic

5W PR

Or, perhaps a healthcare firm has decided to switch to remote work for several employees. Adopt content formats that employees can relate to. More important in times of crisis is whether employees read and engage with content produced by a company’s communication team. Allow employees to ask questions.

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Free Issues Management Response Flow Chart (For Your Use)

Melissa Agnes

Social media guidelines. Crisis and Issues Management Dealing with Negative Criticism Employees and Crisis Management Infographics' The red flags that indicate an issue is developing or has developed. Issues management plan and procedures (including do’s, don’ts, tone of voice, etc.).

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Writing a White Paper Like a Pro: 9 Essential Steps for Success

Contently - Strategy

Creating this type of content is more of an art than a science, but there are general guidelines you can follow to help you out along the way. It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run.

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Behind the Headlines with Kristin Daher

Cision

I am still very much in the trenches with my employees when it comes to account service, and I wouldn’t have it any other way. My PR employees work in tandem with our social media manager to ensure that we’re maximizing awareness opportunities and supporting our media relations with compelling visuals.

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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

13% say not following brand guidelines. Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. 3) lack of employee experience (25%). Read more: The Top Complaints B2B Sales and Marketing Have about Each Other.

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