Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. When employees are informed, this leads to trust. ” ~ Prof.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

OCTOBER 29, 2019

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. You can also edit things easily.

Pitching 64

Pitching Analytics Enterprise System 64

Buzzstream

JANUARY 5, 2024

They typically use a mix of public data, crawling technologies, and databases to find and verify email addresses. At this point, ChatGPT can’t find someone’s email address for you for obvious privacy concerns. Metric Sparrow Metric Sparrow’s Email Permutator gets its from the work of Rob Ousbey’s Google Sheet.

How To 83

How To LinkedIn Tools Google 83

PR in High Definition

MAY 24, 2023

On the other hand, in the workplace, GenZ employees have bought into the AI hype. They are using the technology to help them with various work tasks, but have a huge fear of managers finding out. With over 80% of the search market share, Google is the household favourite, but even Google has its limitations.

Google 62

Google Engineering Tools Privacy 62

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! All employees and all customers are advocates of some kind, whether good or bad. The build-up of mistrust.

Privacy 82

Privacy Brand Branding YouTube 82

Sword and the Script

DECEMBER 10, 2019

“Marketing realizes that it can no longer fleece the pock of Google and begin to pull back on AdWords spending.”. 11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. Ted Seward | GrowPath. 16: Ted Seward.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

PR 20/20

NOVEMBER 29, 2018

But, at the most basic level, it’s just smarter marketing technology. Therefore, you should think about it the same way you would every other marketing technology investment. And you can’t just go buy a single AI platform to replace all your existing technology. Become an informed buyer of AI-powered technology.

Marketing 47

Marketing Technology Training Privacy 47

Katie Paine's Measurement Blog

NOVEMBER 16, 2022

As Stouse pointed out, “If you Google the definition of “attribution” you’re talking about math, and it means causality. Like the impact of employees, social media posts, what industry analysts or legal are saying, or whatever their lobbying arm is donating to. That sort of attribution is what most people ask me about.

Analytics 40

Analytics Crisis Data Measurement 40

Mindful Marketing

MAY 3, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing New technology has enabled people to do previously unimaginable things: mass-produce books, illuminate homes, communicate across continents, fly through the air.

Ethics 96

Ethics Privacy Radio Sports 96

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. Google Glass is still at a rudimentary stage. Their sensor technology and ability to communicate will accelerate and magnify the changes we are already seeing.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

ImPRessions - Crenshaw Communications

AUGUST 8, 2017

Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. The bottom line, according to Damore, is that Google should stop assuming that gender gaps mean sexism is at work.

Google 185

Google Reputation Engineering Internal 185

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 93

Social Media Marketing Media Creativity 93

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

The story of a new blood-testing technology for clinical tests that needed only a single drop of blood was irresistible to media, and founder Elizabeth Holmes was a PR dream. But Stumpf at first seemed to blame rank-and-file employees, 5300 of whom were fired over the scandal. Fake news is big news.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202