Deirdre Breakenridge

OCTOBER 3, 2016

A Guest Post by John Gray, Co-Founder, Mentionmapp. The four characteristics of humanism are curiosity, a free mind, belief in good taste, and belief in the human race. E. M. Forster. We love to set it and forget it; what’s not to like about life on easy street and rolling in easy money; there’s nothing like the open road, the wind rushing through your hair and being on cruise control; we love our easy to program devices; easy just slides off the tongue, and tops our tool-kit of four letter word

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Data Tools Technology Banking 0

Cision

OCTOBER 3, 2016

Do you know what clients and prospects are saying about you in real-time? How about the media, bloggers or influencers? If you answered “no” to either question, you may be missing a media monitoring software in your communication strategy, or underutilizing your current platform. But these aren’t the only tasks a monitoring system can help you complete.

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Software Comparison Media System 0

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. An ebook? you may wonder. That doesn’t seem like a guaranteed path to brand authority. But it is. In addition to the reasons I’ll expand on below, an ebook offers you the incredible opportunity to add your voice to a conversation that’s currently happening in your industry.

eBook 219

eBook How To Writing Community 219

Shift Communications

OCTOBER 3, 2016

We were recently asked via Twitter: In recent months, many national tragedies have occurred. In the wake of these tragedies, what’s the appropriate social media behavior? Is it OK to tweet/post in the immediate aftermath? If so, what is appropriate? Your regularly scheduled posts? Or posts related to the tragedy? Or is it better not to post at all?

Guidelines 158

Guidelines Social Media Media Crisis Communications 158

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PRSay

OCTOBER 3, 2016

Something revolutionary is taking place in the workplace. However, there’s a good chance you aren’t even aware of it. I’m sure you know the expression, “you can’t see the forest through the trees?” Well, for those of us in the communications industry, this may be playing out right before our eyes. We can no longer ignore the fact that pretty much everyone has an iPhone, iPad, Android, Kindle and maybe even several of them.

Mobile 129

Mobile Enterprise Employee Technology 129

MaccaPR

OCTOBER 3, 2016

I’m going to give it to you straight – developing a Corporate Sustainability Report for your company is a ton of work. A communications tool that’s growing in popularity and complexity, corporate sustainability reports are more than just a public relations tool – they’re becoming mandatory in some countries, while also being demanded by stakeholders who ask for transparency from companies they choose to support.

Corporate 71

Corporate Report Survey Government 71

PR News

OCTOBER 3, 2016

“Either go live often, or don’t go live at all.” So says Bilal Morris, director of local social media strategy for iHeartRadio, about Facebook Live, the social media giant’s live broadcasting feature, which it just happens to favor in its news feed algorithm. Therein lies the conundrum—live broadcasting might not seem right for your organization,… Continued.

B2B 86

B2B Facebook Brand Branding 86

RH Strategic

OCTOBER 3, 2016

For companies that want to join the conversation and elevate their brand, traveling to D.C. for an influencer tour to meet with thought leaders and industry advocates can be both informative and mutually beneficial. A CEO who sets aside a couple of days for face-to-face meetings in D.C. can yield significant long-term results. RH Strategic recently.

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Travel Meeting Industry Company 58

Waxing UnLyrical

OCTOBER 3, 2016

After the unforeseen break WUL took, we’re getting back into gear with a brand new Social PR Spotlight! This week I’m psyched to feature Social PR Virtuoso and entrepreneur Michelle Kane. I’ve known Michelle online for some years now, and then got to meet her in person a few years ago. So I already knew she was killer smart and funny, but what I did not know about her was that she is a huge – and I mean Donald Trump “HUGE” – Prince fan.

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Measurement Banking Agency Small Business 100

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Communications