ImPRessions - Crenshaw Communications

MARCH 13, 2024

In PR, as in most businesses, transparency is a good thing. We preach it to our clients and put it in our company handbooks. So, when PR agencies in particular are called out for lying or covering up, it makes us all look bad. Last month I saw a report that the world’s largest PR firm Edelman Worldwide, after being criticized for representing fossil fuel interests, lied about working for the Koch Foundation.

Agency 182

Agency Handbook Construction Pitching 182

Agility PR Solutions

MARCH 13, 2024

In 2022, the marketing segment dominated the global industry in location intelligence applications, accounting for over 20 percent of the overall revenue. This figure underscores the cutting-edge benefits of location intelligence in upscaling sales and marketing campaigns and predicting outcomes. Location intelligence involves visualizing and analyzing geospatial data.

Publicity 192

Publicity Technology Data Marketing 192

PRSay

MARCH 13, 2024

Quick! Which would you rather read? Itron, Inc. (NASDAQ: ITRI), which is innovating the way utilities and cities manage energy and water, announced that it’s working together with Maryland’s largest gas and electric utility, Baltimore Gas & Electric (BGE), to connect and manage 260,000 Itron smart streetlights across the utility’s service territory.

Energy 167

Energy Community Writing Training 167

Agility PR Solutions

MARCH 13, 2024

Hey there, captains of the digital workspace! If you’re steering a team across this wild internet ocean, it’s crucial to drop anchor occasionally and show some much-needed appreciation. A little love goes a long way, especially when your crew is remote. But how do you give virtual pats on the back that actually resonate? Fear […] The post 7 top-notch ways to show appreciation for your remote employees appeared first on Agility PR Solutions.

Employee 180

Employee Brand Branding Publicity 180

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PR for Anyone

MARCH 13, 2024

Meet Cheryl Armstrong, a remarkable individual whose journey embodies the power of resilience and transformation. After being incarcerated at just 16 years old and serving 26 years in prison, Cheryl emerged with a renewed sense of purpose and determination. Her remarkable achievements include earning a Master’s Degree in Humanities, founding the Plant Your Energy organization dedicated to inspiring others in need, and authoring the empowering book, “Plant Your Energy: Face Your Demons and Transf

Energy 130

Energy Education System Exercises 130

Prowly

MARCH 13, 2024

It doesn’t matter whether you’re a big fan of influencers’ PR package unboxing videos. What matters is if your potential customers are (and the chance for this is beyond high). PR packages are a powerful tool for brands to build relationships and generate buzz. This article unveils everything you need to know about crafting impactful […] The post All You Need to Know About PR Packages: Examples, Ideas and Strategies appeared first on Prowly Blog.

Examples 104

Examples Strategy Video Tools 104

Agility PR Solutions

MARCH 13, 2024

While digital trust overwhelmingly remains a critical focus for all enterprises, new research from digital security firm DigiCert shines a light on the growing divide between the “leaders”—those who are getting it right, and the “laggards”—those who are struggling. The firm’s 2024 State of Digital Trust report, based on a survey conducted by Eleven Market […] The post 2024 State of Digital Trust: The gap is widening between companies earning trust and those who struggle—and so is the succe

Enterprise 110

Enterprise Company Survey Report 110

5W PR

MARCH 13, 2024

Forget dusty brochures and generic taglines because today’s travelers crave authenticity, experiences that speak to their soul, and a connection deeper than just a beach chair. Fortunately, as a company or destination, using the right PR strategies will allow you to navigate this dynamic travel landscape. Knowing the travelers Before starting, it’s important to map the hearts and wallets of your ideal travelers.

Travel 78

Travel Consumer Strategy Transportation 78

Agility PR Solutions

MARCH 13, 2024

Concerns among Americans about AI continue to grow. More than half of Americans (52 percent) say they feel more concerned than excited about the increased use of artificial intelligence. The number concerned about AI in daily life has increased by 14 percentage points since December 2022. Tools like ChatGPT and its counterparts are revolutionizing how […] The post Mastering the cognitive revolution: How AI and brand strategy combine for business growth appeared first on Agility PR Solution

Strategy 105

Strategy Brand Branding Tools 105

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Buchanan PR

MARCH 13, 2024

I would be lying if I said I hadn’t speculated about the abdominal surgery that removed Princess Kate from the public eye two months ago. At the same time, I also respect a woman’s right to privacy over medical matters, even someone who is in the public eye. But as the weeks dragged on, with no news or sightings of Kate – save a blurry shot of her allegedly being driven in a car by her mother – I fell prey to public conjecture.

Reputation 89

Reputation Instagram Privacy Corporate 89

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. To add insult to injury, looming AI threatens to steal traffic and clicks to key link building content on many sites.

Digital PR 71

Digital PR Construction Case Study SEO 71

Mark My Words

MARCH 13, 2024

Mirror Public relations and crisis consultant Mark Borkowski called the fiasco a “massive own goal” and said the unedited photograph should be released to regain trust. He said: “It’s plausible she’s at home playing with the computer and using an AI tool, but if they’re really going to regain any sort of trust they should release the unedited photo, it can’t be that bad if they just made a few tweaks. “I find they have risen to the challenge, provi

Crisis 60

Crisis Tools Publicity 60

Maxim Behar

MARCH 13, 2024

What are the most valuable skills for a PR expert against this transformation of the PR office? This book has already emphasized my Rule Number One: that even the worst decision is better than no decision at all, a decision that hasn’t been made. One of a PR expert’s most cherished skills and qualities today is a quick reaction, the ability to assume responsibility very quickly!

Corporate 59

Corporate Social Media Writing Training 59

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Medianet Australia

MARCH 13, 2024

This week, Medianet is joined by Editor of frankie magazine, Shannon Jenkins. Shannon shares her insight on the different practices and strategies needed for print vs digital media, her own history reading the publication she now heads and what she has accomplished in her career thus far.

Interviews 52

Interviews Print Strategy Publicity 52

Konnect Agency

MARCH 13, 2024

THE PROJECT: In 2016, Konnect played a significant role in the re-launch of the beloved children’s TV program, Teletubbies. Through a comprehensive 360-marketing campaign encompassing media mailers, press coverage, a National Weather Channel media tour, social content, and a grand LA launch event with celebrity host Alfonso Ribeiro, Konnect successfully garnered national attention for this iconic re-launched brand.

Case Study 52

Case Study Study Agency Brand 52