Onclusive

NOVEMBER 29, 2023

Actionable Insights for Brand Reputation Management Managing a corporate brand’s reputation has become increasingly challenging for PR pros in today’s interconnected business landscape. The pervasive influence of digital media, social, and the 24/7 news cycle has accelerated the speed at which information spreads. Any negative incident can quickly escalate, causing significant damage to a brand’s image.

Reputation 195

Reputation Brand Branding Crisis Management 195

Agility PR Solutions

NOVEMBER 29, 2023

CTA buttons are one of the most important elements of a landing page. They lead directly to an action, and as such, they directly influence conversion rates. Poorly designed CTA buttons are less likely to see clicks. Well-thought-out CTA buttons, especially those that take into account the size and orientation of the visitor’s screen, are […] The post Crafting an effective CTA button: 9 best practices—and 9 great examples appeared first on Agility PR Solutions.

Examples 179

Examples Marketing Publicity 179

Onclusive

NOVEMBER 29, 2023

Actionable Insights for Brand Reputation Management Managing a corporate brand’s reputation has become increasingly challenging for PR pros in today’s interconnected business landscape. The pervasive influence of digital media, social, and the 24/7 news cycle has accelerated the speed at which information spreads. Any negative incident can quickly escalate, causing significant damage to a brand’s image.

Reputation 195

Reputation Brand Branding Crisis Management 195

PR for Anyone

NOVEMBER 29, 2023

When you’re doing what you love and you’re helping others, whether they have four legs or two, the feeling is just magical. Jill Rappaport didn’t start out as an animal advocate. Beginning her career as an associated publicist for United Artists and interviewing celebrities, she realized she was getting more out of her interviewees in the car on the way to the events than the reporters were.

Interviews 130

Interviews Financial Report Local 130

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

NOVEMBER 29, 2023

During my long PR career, I was called a maverick because I often disagreed with my colleagues’ widely accepted PR principles, and when we came to a fork in the road, I took the one less used. Here are some beliefs that set me apart from the clan: 1. Don’t pitch ideas based on media […] The post An important PR reality: By the time you pitch a news story, it’s old news—7 things about PR I don’t agree with appeared first on Agility PR Solutions.

Pitching 117

Pitching Media Media Relations Publicity 117

Agility PR Solutions

NOVEMBER 29, 2023

It’s staggering to think about how profoundly the business world has changed in the last 12 months, since we were introduced to ChatGPT, the firebrand bot that started the revolution. In that time, business priorities, strategies and cultures have been upended around the world, on a path to uber-productivity that has us all wondering what […] The post Taking the pulse of generative AI in its first year: New research explores GAI traffic, most used tools, and a notable decline in consumer u

Tools 110

Tools Consumer Strategy Trends 110

HMA Public Relations

NOVEMBER 29, 2023

Authentic has been crowned as the official word of 2023 by Merriam-Webster. Read more on the value of authenticity in today's world and how it serves as a difference maker and trust builder with the public in this post from Justin Liggin.

Publicity 95

Publicity 95

Agility PR Solutions

NOVEMBER 29, 2023

The Creator Economy is booming, and PR pros, communicators and the brands they represent are among the big beneficiaries of this wealth of talent. After another huge year, what can content creators—and the brands and firms that engage them—expect to lead content trends in 2024? New research from Artlist, a tech firm for digital creators, […] The post 2024 content creation trends: 5 predictions to help brands craft the content of tomorrow appeared first on Agility PR Solutions.

Trends 105

Trends Brand Branding Communications 105

Presspage

NOVEMBER 29, 2023

Technology developments Presspage has been around for 15 years already. 15 Years of continuously innovating on PR and IR technology and improving the workflows for PR and IR teams means that we have a robust, feature-rich and very mature product. We are far beyond all the growing pains of a startup and don’t need to compromise on quality or security.

System 78

System Software Technology Privacy 78

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Buchanan PR

NOVEMBER 29, 2023

One of the most impactful social media trends of the year is the rise of social commerce, a subcategory of e-commerce that allows for direct sales through social media platforms. The convergence of social media and e-commerce is becoming increasingly prominent as many consumers turn to online shopping and look to social media influencers for trusted purchase reviews.

Social Media 80

Social Media YouTube Instagram Trends 80

Prohibition

NOVEMBER 29, 2023

Public relations can be compared to the typical ‘finding a needle in a haystack’ analogy. There are so many brands, agencies and individuals out there trying to get a story to make the headlines, and the competition is fierce. So, how do you stand out? It’s not just about broadcasting messages or seeking media coverage; it’s about fostering meaningful relationships with the people who matter most to your brand, organisation, or cause.

B2C 62

B2C B2B Reputation Agency 62

Doctor Spin

NOVEMBER 29, 2023

Leon Festinger’s theory on cognitive dissonance is important in PR. Festinger’s theories continue to be a central part of psychology curricula worldwide, and his work is frequently cited in new research, demonstrating the lasting impact of his contributions to the field. His theories are especially interesting for public relations. But who was he? Here we go: Quicklinks Leon Festinger Who Was Leon Festinger?

Handbook 52

Handbook Wikipedia eBook Comparison 52

Doctor Spin

NOVEMBER 29, 2023

Thought leadership might be the right PR strategy for you. What does thought leadership entail? What does it take to become a thought leader? What are the pros and cons of being a thought leader? In this blog post, I’ll explore the principles of thought leadership as a PR strategy. Here we go: Quicklinks Being an Expert Makes You … an Expert Leading Through New Ideas and Innovation Principles of Thought Leadership in PR PR Resource: More PR Strategies PR Resource: Existentialism for PR Advisers

Leadership 52

Leadership Strategy Wikipedia eBook 52

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Doctor Spin

NOVEMBER 29, 2023

Leon Festinger’s theory on cognitive dissonance is important in PR. Festinger’s theories continue to be a central part of psychology curricula worldwide, and his work is frequently cited in new research, demonstrating the lasting impact of his contributions to the field. His theories are especially interesting for public relations. But who was he? Here we go: Quicklinks Leon Festinger Who Was Leon Festinger?

Wikipedia 52

Wikipedia Comparison eBook Study 52

Doctor Spin

NOVEMBER 29, 2023

Existentialism is a relevant philosophy for PR advisers. Existentialism is about authenticity, responsibility, and making meaning in a world that inherently lacks it. For PR advisers, this isn’t just academic musing; it’s a potent framework for navigating the complexities of modern media landscapes. Here we go: Quicklinks Existentialism and Public Relations PR Resource: The Stoic PR Professional Existentialism and Public Relations Fotografi efter blyantstegning ca. 1840 af Søren Kierkegaard.

Wikipedia 52

Wikipedia eBook Education Pitching 52