The Resolution Blog

JULY 20, 2023

PR budgets are being reduced. Data gathered in June 2023 from the world’s 100 most powerful communicators found that there has been a drop in public relations investment in the past 12 months of more than $1bn, from $4.8bn to $3.7bn. This insight is taken from ‘The Influence 100’ which is PRovoke Media’s annual compilation […] The post Save $2k of PR budget every month (with a small adjustment to workflow) appeared first on PR Resolution — by CoverageBook.

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Agility PR Solutions

JULY 20, 2023

Starting your own business isn’t going to be a cakewalk. It’s tough out there right now, and as a first-time entrepreneur, you are likely to encounter various obstacles and pitfalls along the way. Understanding and learning from the mistakes made by others can significantly increase your chances of success. From inadequate market research to poor […] The post 7 common mistakes first-time entrepreneurs make—and how to avoid them appeared first on Agility PR Solutions.

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The Hoyt Organization

JULY 20, 2023

New media has become increasingly popular, availing more channels for PR digital strategists. However, the availability of these channels has yet to make getting earned media placements easier for PR professionals. In fact, the State of PR 2023 survey of 1000 PR professionals by Muck Rack found that 70% anticipate challenges in finding earned media […] The post How To Use Online Reviews To Improve Your Earned Media Efforts appeared first on The Hoyt Organization.

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Agility PR Solutions

JULY 20, 2023

Data-driven content has increasingly ruled the media landscape—especially in response to trends of consumers distrusting the media. Journalists have relied on research more than ever to back up claims, shore up the integrity of their writing and ensure their pieces are rooted in facts. Additionally, the media landscape has also become increasingly more crowded, making […] The post 5 tips for using data-driven thought leadership to power your full PR program appeared first on Agility PR Sol

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

HMA Public Relations

JULY 20, 2023

Is neutrality the answer for brands when it comes to social issues? In this blog post, Rayna Burgett discusses authentic brand activism in corporate communications and how this can impact credibility. Read more!

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5W PR

JULY 20, 2023

The New York Toy Fair is held every year, bringing together professionals, educators, and innovators in the toy industry. It showcases the latest advancements in toys, games, and educational products. The fair has become a vital venue for innovation and education, promoting learning through play. These toys entertain and engage children in learning and development.

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Institute for Public Relations

JULY 20, 2023

MSL examined the pay disparity between white and BIPOC influencers and identified specific barriers to success for diverse creators. 550 U.S. influencers were surveyed, along with interviews and research from MSL’s proprietary influencer marketing platform, Fluency, as well as a survey of a nationally representative sample of 1,000+ consumers.

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Maxim Behar

JULY 20, 2023

In business, ethics have always been important. Nowadays, it's a hundred times more important. The new generation, for which under the road and over the road the managers squeal and hoot, is wonderful. Young people with super educations, several languages they speak perfectly and an incredible sense of right and wrong. They really want calm in some very turbulent times, want even salaries in times of unremembered crisis, want elegant attitudes and tolerance as our businesses change at the speed

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Institute for Public Relations

JULY 20, 2023

This blog is provided by the IPR Organizational Communication Research Center Last month, I shared my research on employee listening and its connection with engagement with the IPR Board of Trustees and ELEVATE members in the Greater Chicago area — a brief conversation after my talk involved the concept of organizational justice. Employee communication leaders … Continue reading What Does “Fairness” Mean to Employees?

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Katie Paine's Measurement Blog

JULY 20, 2023

Between culture wars, real wars, political punditry and shifting social media sands, we live in a world where little is certain.And even Chat GPT may not be able to predict how vulnerable your brand to an errant Tweet or Thread. For communicators tasked with preventing risk, the challenge is further complicated by the fact that you have to make your messages compelling enough to get attention, yet not harm your brand by causing panic or fear.

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Institute for Public Relations

JULY 20, 2023

Women of Influence+ examined how women are treated as they succeed in an industry and the impact it has on women worldwide in the workplace. The study was conducted through the lens of Tall Poppy Syndrome, which occurs when people are attacked, resented, disliked, or cut down because of their achievements or success.

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Bianchi Biz Blog

JULY 20, 2023

The countdown is on! While January seems a long way off, it’s not if you’re an automotive or mobility communicator participating in CES 2024. But where to get started? We suggest one of the best ways to move forward is by looking back. Data from the CES 2023 show is one source of information that can provide some useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2024.

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Institute for Public Relations

JULY 20, 2023

This summary is provided by the IPR ESG and Purpose Research Library Dr. CB Bhattacharya and Rob Jekielek analyzed whether employers were prompting employees to conduct business with sustainability in mind. Surveys of 1,056 managers were conducted in fall 2022 by The Harris Poll and the University of Pittsburgh’s Center for Sustainable Business.

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5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Katie Paine's Measurement Blog

JULY 20, 2023

The Non-Profit Membership includes: Access to all our premium content Our entire academic research library Selected guides and eBooks A 15% discount to Measurement Base Camp

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Measurement eBook 40

Institute for Public Relations

JULY 20, 2023

Dr. Franzisca Weder and colleagues analyzed how the relationship between public relations and journalism roles has changed in recent years. Qualitative interviews of 72 individuals were conducted in Austria, Germany, New Zealand, Australia, and the Pacific Islands October 2020 – March 2021. A third of respondents in each country except the Pacific Islands identified as … Continue reading Are Journalism and PR Merging Into one Industry?

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Institute for Public Relations

JULY 20, 2023

Pew Research Center analyzed the evolution of the #BlackLivesMatter hashtag on Twitter and examined how individuals engage with social issues on social media. An analysis of 44 million public tweets over the last 10 years was conducted along with a survey of 5,000 U.S. adults from May 15-21, 2023. Key findings include: 1.

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