Ronn Torossian

AUGUST 14, 2023

Companies face various crises that can harm their reputation and business. To protect their brand image and regain public trust, it’s essential for companies to respond quickly and effectively. Effective crisis communication strategies can help companies navigate through turbulent times. Transparent and timely communication During a crisis, transparency and timeliness are paramount.

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Crisis Communications Crisis Strategy Communications 195

Newsfile

AUGUST 14, 2023

By Melissa Strle Are you looking for great sustainability press release examples? Ones that can give you inspiration and ideas for your own sustainability press releases? Well, the Barbie brand’s sustainability news releases will give you the inspiration that you need. We’ve curated the following sustainability press release examples just for you.

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Examples Fashion Engineering Report 95

Agility PR Solutions

AUGUST 14, 2023

In today’s competitive business landscape, establishing a strong brand image is vital for any organization seeking long-term success. The image of a brand goes beyond mere visual identity; it encompasses the perceptions, emotions, and experiences customers associate with a brand. To create a powerful brand image, companies must leverage integrated communications—a strategic approach that unifies […] The post Enhancing brand image through integrated communications appeared first on Ag

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Communications Brand Branding Company 78

Reputation Us

AUGUST 14, 2023

When the Russia-Ukraine War began with Putin’s actions in Russia in early 2022, many businesses worldwide faced ethical dilemmas. More than 1,000 well-known companies declared their intent to withdraw from the Russian market as a show of unity with Ukraine and opposition to Russia’s actions. Regrettably, despite their early proclamations, some companies have failed to follow through on their promises (including Heineken, Philip Morris International and Unilever ).

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

AUGUST 14, 2023

It’s true that many employees today prefer to work where they want, but mostly they just want to be productive—and they want employers to do a better job of enabling that ability. New research from Slingshot, the digital workplace of work connectivity software firm Infragistics, finds that even though many businesses have been prioritizing autonomy […] The post 2 in 3 employees say they’d give up job flexibility for access to more data and other productivity-boosting tools appeared first o

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Agility PR Solutions

AUGUST 14, 2023

In the world of cutthroat competition, businesses cannot leave their reputation to chance. How a brand is perceived can significantly influence its bottom line, which is why public relations strategies are integral to any successful business. Comprehensive PR strategies can help businesses build a strong image, foster trust, handle any negative publicity, and ultimately ensure […] The post Proven PR strategies for brands to safeguard their image and bottom line appeared first on Agility PR

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Strategy Brand Branding Reputation 78

The Hoyt Organization

AUGUST 14, 2023

Tracking campaign performance is important for PR professionals. Some powerful tools that help professionals keep track of campaign success are Google Analytics and Google Search Console. In October 2020, Google announced the release of a new analytics platform, Google Analytics 4 (GA4), which replaced Universal Analytics on July 1, 2023. This announcement was met with […] The post Beginners Guide To GA4 Reports For Public Relations appeared first on The Hoyt Organization.

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Report Publicity Analytics Google 82

Agility PR Solutions

AUGUST 14, 2023

Is diversity, equity, and inclusion (DEI) getting better in the business world? It seems to depend on who you ask, because recent reports have found that although business leaders say they’re committed to and investing in this key Purpose initiative, many employees say they haven’t seen any changes in their workplaces. New research from the […] The post New research sheds new light on the disconnect between leaders’ DEI claims and what employees are seeing—and why they both might be right

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Employee Report Trends Publicity 78

The Hoyt Organization

AUGUST 14, 2023

Developing a media preview for the brand’s first-ever Argyle Pink Diamond Tender, an auction of the world’s rarest 65 pink diamonds. Challenge: How can the owner and operator of the world’s largest producers of rough diamonds and the only supplier of rare pink diamonds make a splash to an exclusive audience yet get the exposure […] The post Diamonds ARE A GIRL’S BEST FRIEND appeared first on The Hoyt Organization.

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Communications

HMA Public Relations

AUGUST 14, 2023

This #MediaMonday feature comes to us from Cary Pfeffer, an author, Rocky Mountain Emmy Silver Circle member and host of Arizona & Me, a weekly Public Affairs program covering topics relevant to Arizona, its people and its communities. Learn more about the local broadcasting icon who spent more than 20 years in television news.

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Public Affairs Television Local Community 72

Prohibition

AUGUST 14, 2023

We are delighted to be part of Black Sheep Brewery’s new beer launch in support of Leeds Rhinos legend, Rob Burrow, to raise awareness of Motor Neurone Disease at its home brewery in Marsham. Rob, who was sadly diagnosed with Motor Neurone disease in 2019, has been a champion for the Motor Neurone community – raising over four million pounds in the Leeds marathon alone this year.

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Product Launch Radio Creativity Community 62

Landis PR

AUGUST 14, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Abbie Fink – HMA Public Relations. For the original blog, please visit here. Photo courtesy of Pixabay I am working from my sister’s house this week. Not only am I enjoying her amazing cooking and considerably cooler temperatures, but I am also witnessing what she does to get herself ready to go back to school.

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Education Writing Blogging Strategy 52

Wadds Inc.

AUGUST 14, 2023

A positive outlook and new found resilience underpins the UK and EU marketing communications marketplace, with acquisition opportunities for businesses offering strong propositions and sought-after capabilities. The appetite for mergers and acquisitions has never been higher in the three years that Wadds Inc. has been operating. To find out more, we approached two industry specialists for their perspectives.

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Agency Sports Public Affairs Creativity 52

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

The Hoffman Agency

AUGUST 14, 2023

Going to school to become a designer was one of the most life-changing decisions of my life. When people ask me, “What do you want to do?” they are expecting me to say something like UX design, social media design, or exhibition design. My go-to answer, however, is always, “I don’t know, I just love design.” That’s why I knew that working at an agency like Hoffman would be the perfect place for me to play around with all kinds of brand identities, programs, and mediums to see how I can visualize

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