PR for Anyone

AUGUST 1, 2023

As the saying goes, “Health is wealth.” This is especially true for us women in the latter stages of life. Kristen Coffied, founder of The Culinary Cure, is here to show us how small, mindful habits can lead to big results. Kristen shares how she regained her health and confidence through clean eating and daily exercise. From hydrating like a pro to buying organic foods, we’ll get all the tips and tricks to stay on top of our game.

Exercises 130

Exercises Instagram YouTube Training 130

Agility PR Solutions

AUGUST 1, 2023

Edelman’s most recent Trust Barometer in January 2023 had some uplifting news for the business world, revealing that business was the most trusted institution globally, with 60 percent of people saying they trusted businesses at least somewhat. Of course, given the common perceptions of institutions like government and media these days, that’s no real surprise—or […] The post Most companies worldwide say they support DEI initiatives and many say they’re taking action—but 75 percent of cons

Consumer 148

Consumer Company Government Course 148

Sword and the Script

AUGUST 1, 2023

Summary of PR tech news from the last 60 days: Meltwater, PRophet and Muck Rack have new AI features; Notified updates IR platform; Meltwater acquisition by a private fund to proceed; PR tech mentions, new PR stats and content picks. While I normally publish one of these every month, I skipped the July edition to take a little break. This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider communit

Software 121

Software Pitching Ethics Privacy 121

Agility PR Solutions

AUGUST 1, 2023

Your brand needs a unique identity to drive its success, and achieving this unique identity can be a challenge. You need to know how to develop an impression in your customers’ minds so they come to associate something desirable and specific with your brand. Having the best brand positioning strategy can ensure you create a […] The post 6 steps to creating a unique brand identity in a competitive market in 2023 appeared first on Agility PR Solutions.

Brand 145

Brand Branding Marketing Strategy 145

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Axia PR

AUGUST 1, 2023

While every brand wants to distinguish itself from the competition, collaborative efforts may yield unexpected results. Though brand distinction and collaborations seem like opposite approaches, the confluence of Threads, Sperry, and Natty Light showcases the potential for success.

Brand 118

Brand Branding Publicity 118

PRSay

AUGUST 1, 2023

Over my several decades as a health care business writer and editor, browsing hundreds of company websites and receiving (and deleting) thousands of press releases, I have not bothered to count the number of times an organization has claimed that some virtue or other is “in our DNA.” But it’s a lot. The term “ corporate DNA ” even has its own Wikipedia page.

Wikipedia 78

Wikipedia Corporate Leadership Consumer 78

Solo PR Pro

AUGUST 1, 2023

Hiring your first employee as a solo PR Pro is a significant milestone. However, the process can be overwhelming if you're unfamiliar with the necessary steps and resources involved. To ensure a smooth and successful hiring process, we gathered five essential tips for solo PR Pros looking to bring on their first employee, along with valuable resources to help you along the way. 1.

Employee 87

Employee Small Business Resources Insurance 87

HMA Public Relations

AUGUST 1, 2023

Companies who embrace the regular and ongoing communications process are definitely “the cool kids.” Discover how summer can be a time for strategizing with Scott Hanson in this post.

How To 76

How To Communications Company Strategy 76

Prohibition

AUGUST 1, 2023

Artificial Intelligence (AI) is reshaping the world of marketing in ways we couldn’t have imagined just a few years ago. In our latest podcast episode of Socially Unacceptable, we sat down with Andrew Bruce Smith, a pioneer at the intersection of AI, digital communication, and marketing, to explore how marketers can use AI to its full potential.

Marketing 62

Marketing Ethics Retail Tools 62

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Mark My Words

AUGUST 1, 2023

Seven days’ later, NatWest CEO Alison Rose dramatically revealed she had been the source of the BBC article and admitted the information she provided had been incorrect. After attempting to cling on she resigned at 1.45am the following day. PR expert Mark Borkowski said bank bosses were guilty of using ’20th-century PR to deal with 21st-century crisis issues’ He told MailOnline: ‘Every crisis that leads to problems that will bring down people is down to hubris and the adv

Banking 60

Banking Crisis Advertising Advertising 60

Prohibition

AUGUST 1, 2023

Artificial Intelligence (AI) is reshaping the world of marketing in ways we couldn’t have imagined just a few years ago. In our latest podcast episode of Socially Unacceptable, we sat down with Andrew Bruce Smith, a pioneer at the intersection of AI, digital communication, and marketing, to explore how marketers can use AI to its full potential.

Marketing 62

Marketing Ethics Tools Creativity 62

OnePitch

AUGUST 1, 2023

Aarthi Swaminathan from MarketWatch. As the housing reporter, Aarthi covers real estate and travel.

Real Estate 76

Real Estate Travel Pitching Data 76

Prohibition

AUGUST 1, 2023

Yet another month full of ad updates, from Meta creating ‘voice prints’ to Twitter trying to become YouTube with long-form content. We are here to keep you updated on all things ads. Meta Meta announces new patent for voice authentication Meta has announced a new patent which is to create a ‘ voice print ’, essentially using a user’s voice for authentication to be able to access Meta platforms.

Advertising 62

Advertising Advertising Print YouTube 62

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Institute for Public Relations

AUGUST 1, 2023

Deloitte assessed cybersecurity threats for companies across the globe and suggested defense strategies for leaders based on geographic region. 1,110 cyber decision-makers at the director level or higher were surveyed across 20 countries. Key findings include: 1.) 20% of all respondents had experienced 11 or more cybersecurity incidents in the past year. 2.

Survey 52

Survey Strategy Company Crisis 52

Prohibition

AUGUST 1, 2023

As the demand for vegan and vegetarian products continues to rise, so does the need for effective public relations (PR) strategies to promote these brands. In this article, we will explore the importance of food PR for vegan and vegetarian brands, the key strategies for successful campaigns, and the role of social media and influencer partnerships. We will also delve into the realm of FMCG PR and its impact on promoting vegan and vegetarian products.

Brand 62

Brand Branding Ethics Storytelling 62

Institute for Public Relations

AUGUST 1, 2023

This summary is provided by the IPR Organizational Communication Research Center Dr. Pok Man Tang and colleagues’ study examined how employees felt after spending considerable time during their workday interacting with artificial intelligence (AI).

Employee 52

Employee Study Communications 52

Maxim Behar

AUGUST 1, 2023

Maxim Behar, 28 years old with 30 years of experience, I live in Sofia, in Prague, in airports, I sleep in planes, I watch all my movies there lately. I love to dream and make dreams come true - mine and the dreams of the people around me. When they are honest and loyal with me, their dreams really come true. I always say that if your dreams don't scare you, then they aren't big enough.

Creativity 52

Creativity Journalism Newspapers Meeting 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity