Ishmael's Corner

AUGUST 15, 2023

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Most companies want to be known as innovative. To bastardize the Wallace Simpson line, “you can never be too rich, too thin or too innovative.” The problem is those same companies often depend on adjectives to tout their breakthroughs.

Journalism 144

Journalism Storytelling Communications Company 144

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson. For the better part of 10 years , studies have shown that buyers have all but made a decision by the time they talk to sales.

B2B 116

B2B Study Survey Software 116

Wadds Inc.

AUGUST 15, 2023

We’re revisiting #PRstack to create a guide to AI tools in public relations. The guide, published by the #FuturePRoof community, aims to make sense of AI tools and address the practitioner knowledge gap. There has been an explosion of tools based on large language models since the launch of ChatGPT by OpenAI in November last year. New products are added to databases such as Chiefmartec and Future Tools , and launched daily on ProductHunt, each promising to disrupt workflow and help practitioners

Tools 98

Tools Community Energy Print 98

Agility PR Solutions

AUGUST 15, 2023

When done right, marketing influences customer behavior, resulting in a more efficient way of driving sales. By incorporating various trends in digital marketing, you can help your brand or business generate more sales and interact more effectively with customers. Digital marketing trends have an impact on almost every industry, including financial services, which will be […] The post 4 digital marketing trends that benefit financial services appeared first on Agility PR Solutions.

Financial 78

Financial Trends Marketing Industry 78

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

OnePitch

AUGUST 15, 2023

Colleen DeBaise is the Executive Editor at The Story Exchange–a publication dedicated to elevating women’s voices– along with being a podcast host and published author. During the episode, Colleen talks about her process of skimming pitch subject lines, an example of how a story took shape based on a press release, why she’s excited for in-person events to return, and more.

Pitching 83

Pitching Examples Publicity Media 83

HMA Public Relations

AUGUST 15, 2023

While advertising and public relations are very different, these two can work together to help build your brand and communicate with target audiences. Learn more in this post from Rayna Burgett.

Advertising 79

Advertising Advertising Brand Branding 79

Agility PR Solutions

AUGUST 15, 2023

The integration of PR and marketing has been underway for some time, basically going back to when brands started setting up websites. But advertising has mostly kept to its own (highly influential) niche within the comms department at arms’ length from PR. However, new research from advertising data firm NCSolutions shows that our cross-departmental colleagues […] The post Advertising takes a PR pivot as brand factors like consumer loyalty prove to have a greater impact on sales than just

Advertising 78

Advertising Advertising Consumer Brand 78

Solo PR Pro

AUGUST 15, 2023

The traditional work landscape is has experienced seismic shifts and that means great opportunities for communication professionals. From the ‘Great Resignation' to the phenomena of ‘quiet quitting' and the debated ‘return to the office' movement, we're witnessing change at a breathtaking pace. And let's remember the growing ubiquity of AI!

Communications 74

Communications Employee Trends Internal 74

Burrelles Fresh Ideas

AUGUST 15, 2023

Public relations is essential in helping drive growth for countless businesses and organizations. Developing strong PR strategies offers significant benefits for companies, and implementing objectives and key results (OKRs) in the process can also be helpful. In this article, we look at how you can take advantage of an OKR framework to improve the efficacy and results you obtain from your PR strategies.

Strategy 70

Strategy Measurement Google Case Study 70

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Culpwrit

AUGUST 15, 2023

An agency leader who has hired several recent graduates sent me the recent Wall Street Journal story with the following headline: “What’s Too Casual for Work in 2023? You Can Get Away With More Now.” His email requested that educators do a better job of stressing soft skills – including appropriate work attire –… Continue reading Like it or Not: Office Attire Has Changed Forever The post Like it or Not: Office Attire Has Changed Forever appeared first on Culpwrit.

Journalism 70

Journalism Education Agency 70

Axia PR

AUGUST 15, 2023

In this episode, guest Amy Susán joins host Jason Mudd to discuss disaster communications and five ways to make the most of a bad situation. They dive into how to handle communications for your organization during a crisis delicately, diplomatically, and empathetically. Amy's expertise is weather-related destruction in the construction industry, but her 5+ tips are applicable to any industry and crisis situation.

Construction 62

Construction Communications Crisis Industry 62

Mark My Words

AUGUST 15, 2023

Daily Mail PR guru Mark Borkowski said Ms Skelton’s career could bloom because of her decision and said she will be buoyed by Hollie Willoughby’s new mega-money deal with ITV – with hope of a similar lucrative offer from the Beeb soon. Mr Borkowski added the BBC must ‘cling on’ to Helen, who will make big money when she is ready to return to work after a tumultuous two years in her personal life.

Advertising 60

Advertising Advertising 60

Maxim Behar

AUGUST 15, 2023

Inexplicable things happen in Bulgaria. If somehow in politics, and even in the business environment, we are used to surprises, the least we could expect is that actors, directors would publicly, even very publicly, grab each other by the scruff of the neck and, as if they were on the village square, start a super disgusting Punic war. And not in any theatre, but in the most important, the most prestigious and - probably - the most professional.

Examples 52

Examples Publicity 52

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Institute for Public Relations

AUGUST 15, 2023

Gallup analyzed how employees feel about their work life, and proposed changes that could help grow the global gross domestic product (GDP). A global survey of 122,000 participants was conducted from April 2022 to March 2023. Key findings include: 1.) 59% of employees are not engaged in the workplace, also known as quiet quitting, and … Continue reading How is Employee Engagement Affecting the Workplace?

Employee 52

Employee Survey Blogging Communications 52