PRSay

MAY 2, 2023

For college seniors, graduation day is approaching this spring. Preparing to enter the workplace can be stressful, especially when trying to find the right organization and opportunity. As a senior PR student at Appalachian State University in Boone, N.C., I have been hunting for the perfect job. This year’s graduates are trying to present the best versions of themselves while searching for the right workplace.

Energy 196

Energy Employee Insurance Insurance 196

ImPRessions - Crenshaw Communications

MAY 2, 2023

As the age of Artificial Intelligence (AI) takes shape, many companies have mixed feelings about ChatGPT and the AI arms race. A recent Harris survey found that 40% of workers familiar with ChatGPT are concerned that the AI-powered chatbot will replace them. Yet the same study also found that 60% are optimistic that generative AI will make them more productive at work.

Retail 156

Retail Video Pitching Technology 156

Sword and the Script

MAY 2, 2023

Short PR pitches – 150 words or less – had a better response rate (5.89%) than long pitches (1.46%) – 500 pitches or more, according to data analyzed by Propel. These monthly summaries have been full of news and ideas around AI in PR tech for the last few months – and it’s coming to a quick stop this month. Some might find that refreshing because the larger market discussion of AI has covered a lot of ground – from awe to panic.

Pitching 122

Pitching Study Technology Report 122

5W PR

MAY 2, 2023

Social media platforms have grown exponentially in the past decade. They offer companies a chance to connect with a target audience in a meaningful way. This makes social media a valuable tool for marketing and advertising campaigns as it allows companies to reach a large number of people at a low cost. With so many platforms available, it’s difficult for companies to choose which ones to use.

Advertising 97

Advertising Advertising Social Media Reddit 97

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

MAY 2, 2023

Congratulations! You’ve developed a great new product. Up next is the exciting but nerve-wracking process of introducing your product to the world. The process will determine your product’s success in the market, which is why you’ll need a great product launch press release. But, creating an effective press release that captures your target audience’s attention […] The post A definitive guide to writing a product launch press release, with benefits and examples appeared first on Agility PR

Product Launch 86

Product Launch Examples Writing Marketing 86

Agility PR Solutions

MAY 2, 2023

Business collaboration and communication are being drastically improved thanks to unified communications (UC). Whereas companies previously had to use various communication tools, frequently resulting in confusion, inefficiency, and higher costs, today’s businesses can combine multiple collaboration and communication tools into a single platform with UC, making communication more streamlined and seamless.

Communications 78

Communications Tools Blogging Company 78

OnePitch

MAY 2, 2023

Phoebe Bain is a senior reporter at Ad Age covering influencer marketing and DTC brands. She joined Ad Age from Morning Brew where she helped found the Marketing Brew vertical.

Report 77

Report Marketing Brand Branding 77

Agility PR Solutions

MAY 2, 2023

In the wake of a vastly fluctuating economy, new research from B2B precision demand marketing firm Integrate reveals how marketing budgets, priorities, and sentiments have changed in the past six months—and the new challenges marketers are having in validating their budget spend. The firm’s new State of B2B Marketing Budgets 2023 report, conducted with global […] The post New B2B marketing research finds data integrity and measurement challenges forcing marketers to “defend the spend” appe

B2B 78

B2B Measurement Data Marketing 78

HMA Public Relations

MAY 2, 2023

For the final part of her series on marketing strategies for different industries, Rayna Burgett is taking a look at the fashion and beauty world and sharing what sets the industry apart from the others when it comes to marketing. Read more!

Fashion 76

Fashion Strategy Marketing Industry 76

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Solo PR Pro

MAY 2, 2023

Figuring out your rates is often the hardest part of being a business owner, especially when people are so often reluctant to talk transparently about numbers. When you’re a new solo PR pro, you might find yourself wondering: How the heck am I supposed to know what to charge when no one talks about it? Here’s the good news though: It doesn’t have to be this way — and there’s been a bit of a trend lately of people being more transparent about their rates publicly on their websites or in conversat

Resources 68

Resources Employee Reputation Corporate 68

Axia PR

MAY 2, 2023

In this episode, Amy Diehl joins host Jason Mudd to discuss how bias against women persists in female-dominated workplaces. Amy shares her knowledge of why men are in leadership roles more often than women and what makes an industry equitable. They also discuss how to make your workplace healthy for men and women, the phenomenon of presentism, and how to eliminate bias and what can women do if they are confronted by bias.

Leadership 62

Leadership Industry How To Internal 62

The Hoffman Agency

MAY 2, 2023

It is crazy to say that I have reached the finale of my internship here at Hoffman. As many have said before, time flies when you’re having fun. I do not even know where to begin in describing what an amazing learning opportunity the Hoffman program has provided. There were great times, and there were exhausting times. There were laughs in between and silent moments where only the clicking of the keyboard could be heard.

Agency 36

Agency B2B Internal International 36