Ronn Torossian

JANUARY 8, 2024

In ͏the ever-expan͏din͏g realm of social me͏dia marketing, sustain͏ing an average follower growth rate is a crucial objective for brands and influencers alike. Achieving consistent and meaningful growth requires a strategic approach that goes beyond mere numbers. Consiste͏nt brand voice Maintain a con͏sistent brand͏ voice across all social media platforms.

Social Media 221

Social Media Brand Branding Marketing 221

Agility PR Solutions

JANUARY 8, 2024

Corporate citizenship activities—which include corporate grants, employee volunteerism, education and community engagement, disaster aid, and racial injustice and equality support—are great ways to accomplish good things for US companies. With brand purpose expectations still high among consumers, openly and actively participating in these societal initiatives earns goodwill, not to mention the reward of improving one’s […] The post Corporate citizenship in America: Companies take a variet

Corporate 110

Corporate Measurement Report Company 110

Reputation Us

JANUARY 8, 2024

2024 will be another monumental year of continued change in the world of corporate reputation management. To keep pace with this change and offer “what’s around the corner” analysis and “what actions to take,” ReputationUs ‘s President and Chief Reputation Officer Casey Boggs will be presenting the following topics at multiple events across the country this year.

Reputation 88

Reputation Crisis Management Crisis Analysis 88

Agility PR Solutions

JANUARY 8, 2024

Public relations is the craft of storytelling and relationship building. It’s the art of shaping and managing perceptions, fostering trust, and influencing opinions. Traditionally, PR has leveraged various channels—from media relations to events—to convey brand messages and narratives to target audiences. In this dynamic arena, PR professionals are constantly seeking innovative ways to communicate with […] The post 8 ways to use virtual reality in PR campaigns—best practices and chal

Storytelling 105

Storytelling Media Relations Brand Branding 105

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Mindful Marketing

JANUARY 8, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing It’s interesting that among the billions of people born into this world, most seem to learn the same first words: “Mommy,” “Daddy,” “No,” and “ Mine! ” Protecting one’s own property and respecting others’ property are crucial for a functioning society, so when a near century old copyright expires

Film 94

Film Creativity Video Enterprise 94

Bianchi Biz Blog

JANUARY 8, 2024

Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters, a series of cross-industry publications pulled together from various Endeavor Business Media outlets covering electric vehicles, manufacturing, energy, infrastructure and cybersecurity. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 97

Meeting Energy Local Media 97

Agility PR Solutions

JANUARY 8, 2024

In order for your website design to be the best it can possibly be, you’ll need to take into account numerous factors. One of the most important ones is your ideal customer. No matter how functional or pretty you believe your website to be, if your target audience disagrees, you won’t achieve your desired results. […] The post 8 tips for designing your website with the ideal customer in mind (with examples) appeared first on Agility PR Solutions.

Examples 105

Examples Brand Branding Marketing 105

The Hoyt Organization

JANUARY 8, 2024

When people hear the words ‘Gen Z,’ they often think of tech-savvy youngins with an affinity for social media platforms like TikTok and Instagram. While this holds some truth, it is just the tip of the iceberg for this generation. According to Pew Research Center , Generation Z, often abbreviated as ‘Gen Z’ refers to individuals born between 1997 and 2012.

Consumer 95

Consumer Social Media Education Advertising 95

5W PR

JANUARY 8, 2024

In the ever-evolving beauty industry, where trends shift rapidly, and consumer prefer͏ences fluctuate, plan͏ning successful beauty campaigns requires a meticulous and forward-thi͏nkin͏g approach.͏ The timeline for beauty campaigns plays a ͏crucial ͏role in ensuri͏ng a seamless ͏execution that re͏son͏ates with the target audience. Fast-paced nature of beauty trends The beauty industry is known for͏ its dynamic and fast-paced nature.

Trends 78

Trends Product Launch Consumer Analysis 78

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. Please welcome Michelle Egan , the 2023 National Chair of PRSA and Mark Dvorak , the 2023 Chair of PRSA’s Board of Ethics and Professional Standards.

Ethics 82

Ethics Publicity Guidelines Technology 82

HMA Public Relations

JANUARY 8, 2024

It's time for another #MediaMonday! Meet reporter Hannah Lutz of Automotive News in this post from our Public Relations Global Network partner, Bianchi Public Relations. Discover some of the top stories she is covering and her best advice for PR professionals here.

Automotive 82

Automotive Meeting Report Publicity 82

Culpwrit

JANUARY 8, 2024

By Tim Conway Were you perplexed about New Year’s resolutions? If so, you weren’t alone. According to Forbes Health/OnePoll (October 2023), only 1% of Americans keep resolutions for 12 months. An alternative to resolutions is goals. This method was used by a family member to guide a fulfilling career over several decades. My relative… Continue reading Want to Attain 2024 Goals?

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Maxim Behar

JANUARY 8, 2024

Host (Laura Indzhova): We are back in the plenary, rather on the political terrain, today with PR expert Maxim Behar. Hello and welcome. Maxim Behar: Good afternoon. Host: Ahead of the holidays and at the same time against the backdrop of what we are seeing in the plenary. Maxim: I am watching with disgust, as I guess 9 out of 10 Bulgarians are. Host: Is there no interest?

Interviews 64

Interviews Course YouTube Government 64

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

OnePitch

JANUARY 8, 2024

Leo Schwartz is a reporter at Fortune, where he covers the global impact of crypto, regulation, cybercrime, and all things blockchain. Leo also writes Proof of State, the Wednesday edition of the daily Fortune Crypto newsletter.

Writing 63

Writing Report Media 63

Landis PR

JANUARY 8, 2024

Before 2023 is too far in our rear view, the staff at Landis shares their favorite PR stunts of the year…here’s Part Two: Photos courtesy of Pixabay Twitter as X By Polly Winograd Ikonen I wouldn’t actually call this my favorite PR moment of 2023, but it certainly ranks #1 in the “self-inflicted PR wound” category: The renaming of Twitter as X.

Film 59

Film Twitter Viral Social Media 59

Buchanan PR

JANUARY 8, 2024

Good taste and notable presentation – important factors to consider both when whipping up a dish, and when constructing a marketing campaign in the food and beverage industry. Marketers have reached new heights when it comes to creating engaging, memorable food and beverage campaigns, and the best of the best aren’t just selling products – they’re crafting experiences.

Marketing 52

Marketing Viral Trends Consumer 52